Technicolor, the Services division of Thomson (Euronext 18453; NYSE: TMS), today announced that it has provided services for sixteen theatrical features and documentaries premiering at the 61st edition of the Cannes Film Festival.

Director Steven Soderbergh presents two eagerly awaited theatrical features at Cannes, based on the life of Latino revolutionary Che Guevara, The Argentine, and Guerilla – both digitally photographed by Mr. Soderbergh. (At the festival, the films will premiere under the single title Che.) A new digital color-science pipeline was created specifically for Mr. Soderbergh’s features, which are premiering in the Competition section of the festival, including services provided by Technicolor Creative Services’ facilities in New York, Burbank, Hollywood, London, as well as the company’s Theatrical Services facility in Madrid. more

ATLANTA—Pogo Pictures has signed director Ryan Smith for representation for commercials in the Southeast. Smith, who initially gained prominence through his work in music videos for such artists as Good Charlotte, Simple Plan, Bo Bice and Eminem, has recently made a successful transition to commercials with credits including Bud Light and Goody’s, as well as promo spots for the TLC series L.A. Ink. Last year, Smith moved from Los Angeles to Nashville and has made the Southeast a priority of his advertising career. more

IRVINE, CALIF.—With members of the automotive press corps standing by in eager anticipation, Nissan revealed its all-new 2009 Maxima at the New York Auto Show in spectacular fashion. A 40-foot wide high definition video screen lit up with dramatic views of the car muscling through pristine all-black and all-white environments. Punchy graphics proclaimed its dual nature: “powerful” yet “sophisticated,” “exhilarating” yet “elegant.” “The 4-door sports car” it said, “lives.” more

Original Music/Sound Design House Helps Promote Need For Mosquito Netting To Stop Spread of Malaria and the On-Going Darfur Crisis

(Top) From VH1’s Nothing But Nets PSA; (Bottom) from MTV’s Save Darfur PSA

NEW YORK, NY — Ear Goo Inc. (www.eargoo.com), the award-winning music and sound design company lead by Chief Creative Director Paul Goldman, lent its collective talent to two important PSAs currently airing – “Nothing But Nets,” an initiative to supply Africa with mosquito netting to help stop the spread of malaria, currently airing on VH1; and “Save Darfur,” an awareness campaign featuring a voiceover from Alicia Keys that brings to light the atrocities being committed against the women and children of the war torn region. more

New Three-Spot Package Cleverly Highlights Web Sites Superior Job Listings

HAVERFORD, PA - Looking to communicate their superior job listings for the Washington, D.C. area, Washington Post.com, the online version of the nationally renowned newspaper, and ad agency Adworks (http://www.adworks.com) Washington, DC, turned to Phasmatrope Studios (http://www.phasmatrope.com) and director Michael Wilde to produce a new hilarious three spot campaign. The new campaign began airing this week regionally Washington, DC area. more

Comprehensive Assignment Bows During Season Premiere of Deadliest Catch

BOSTON, MA – Discovery Channel turned to Boston & LA-based creative agency Viewpoint Creative (www.viewpointcreative.com) to develop a revitalized logo and on-air identity that would leverage the equity of its signature “globe” icon and tap into the immersive quality of the brand. Discovery Channel unwraped the new logo and on-air look during the season premiere of Deadliest Catch, the network’s highest-rated series, which returned for its fourth season on April 15. more

DETROIT—A new 2-minute interactive cinematic featured on Nissan’s website delivers a breathtaking view of the automaker’s sizzling car of the future, the GT-R. It also offers an intriguing glimpse of what might very well be the future of car advertising.

The high octane cinematic, created by With A Twist Studio for Long Beach, California agency The Designory, follows the sleek, silver sports car as it muscles its way through a racetrack, farmland, a city and a towering mountain range under varying weather conditions. At key points in the narrative, the viewer has the option to put the brakes on the action and pull up a 360-degree, 3D view of the car for closer inspection. more

New York City – Multi-disciplinary creative studio Thornberg & Forester recently completed a series of animated 30-second spots for Efficiency Vermont, a nonprofit organization providing energy-saving advice to households and businesses across the state. The campaign, created through Kelliher Samets Volk (VT, MA, NY), introduces Jessie “Fewer” Watts, a compact fluorescent light bulb-as-hero character who saves the day (and energy) in a series of humorous vignettes. more

LOS ANGELES – April 3, 2008 – SWAY studio’s work on the new action-packed campaign introducing the 2008 Pontiac G8 explodes from the screen with thrilling driving action and great-looking CG environments. Currently airing nationwide, “Spy Hunter” and “Mine,” both :30-spots for Leo Burnett, Detroit, were created using SWAY’s renowned photo-real lighting techniques, as well as its secret weapon, the proprietary Drive-A-Tron™ driving simulator. more

RENO, NV, 2nd April 2008 – S.two Corporation has confirmed that it will be exhibiting a completely new product line up at the NAB Convention (Las Vegas 14th-17th April 2008) in a an expanded location in the South Hall Lower Level (Booth #SL9208).

Showcased for the first time anywhere will be the S.two end-to-end tool set responding to the growing requirement for 4K digital film production. The booth will also feature a new HD444, 2K & 3K capable uncompressed portable recorder and the enhanced production-proven S.two workflow, from capture to offline through archive and conform. more