Archive of the Hot Spots Category

Phasmatrope Studios’ Director Michael Wilde Gives Washington Post.Com A Hand

phas-wash-post_lab1.jpegNew Three-Spot Package Cleverly Highlights Web Sites Superior Job Listings


HAVERFORD, PA - Looking to communicate their superior job listings for the Washington, D.C. area, Washington Post.com, the online version of the nationally renowned newspaper, and ad agency Adworks (http://www.adworks.com) Washington, DC, turned to Phasmatrope Studios (http://www.phasmatrope.com) and director Michael Wilde to produce a new hilarious three spot campaign. The new campaign began airing this week regionally Washington, DC area. more

Viewpoint Creative Redesigns Discovery Channel Logo and On-Air Identity

vpc-discovery-logo.jpegComprehensive Assignment Bows During Season Premiere of Deadliest Catch


BOSTON, MA – Discovery Channel turned to Boston & LA-based creative agency Viewpoint Creative (www.viewpointcreative.com) to develop a revitalized logo and on-air identity that would leverage the equity of its signature “globe” icon and tap into the immersive quality of the brand. Discovery Channel unwraped the new logo and on-air look during the season premiere of Deadliest Catch, the network’s highest-rated series, which returned for its fourth season on April 15. more

With A Twist Takes Nissan’s New Supercar for a Spin

twist_color.jpgDETROIT—A new 2-minute interactive cinematic featured on Nissan’s website delivers a breathtaking view of the automaker’s sizzling car of the future, the GT-R. It also offers an intriguing glimpse of what might very well be the future of car advertising.


The high octane cinematic, created by With A Twist Studio for Long Beach, California agency The Designory, follows the sleek, silver sports car as it muscles its way through a racetrack, farmland, a city and a towering mountain range under varying weather conditions. At key points in the narrative, the viewer has the option to put the brakes on the action and pull up a 360-degree, 3D view of the car for closer inspection. more

Thornberg & Forester Creates a Compact Flourescent Hero for “Tales of Jessie ‘Fewer’ Watts”

tandf.jpgNew York City – Multi-disciplinary creative studio Thornberg & Forester recently completed a series of animated 30-second spots for Efficiency Vermont, a nonprofit organization providing energy-saving advice to households and businesses across the state. The campaign, created through Kelliher Samets Volk (VT, MA, NY), introduces Jessie “Fewer” Watts, a compact fluorescent light bulb-as-hero character who saves the day (and energy) in a series of humorous vignettes. more

SWAY Energizes Two-Spot Campaign for Pontiac

LOS ANGELES – April 3, 2008 – SWAY studio’s work on the new action-packed campaign introducing the 2008 Pontiac G8 explodes from the screen with thrilling driving action and great-looking CG environments. Currently airing nationwide, “Spy Hunter” and “Mine,” both :30-spots for Leo Burnett, Detroit, were created using SWAY’s renowned photo-real lighting techniques, as well as its secret weapon, the proprietary Drive-A-Tron™ driving simulator. more

S.two to debut new product family, complete 4K workflow, and a few more Surprises at NAB

stwonab2008-revised-logo-3-08.JPGRENO, NV, 2nd April 2008 S.two Corporation has confirmed that it will be exhibiting a completely new product line up at the NAB Convention (Las Vegas 14th-17th April 2008) in a an expanded location in the South Hall Lower Level (Booth #SL9208).


Showcased for the first time anywhere will be the S.two end-to-end tool set responding to the growing requirement for 4K digital film production. The booth will also feature a new HD444, 2K & 3K capable uncompressed portable recorder and the enhanced production-proven S.two workflow, from capture to offline through archive and conform. more

FlickerLab Animates Campaign for St. Mary Medical Center

To view “Imagine” and images go to: http://flickerlab.com/pr/stmary/


NEW YORK, NEW YORK – April 1, 2008 – FlickerLab, the New York-based development, design and animation studio has created “Imagine (Heart),” a :30 animated spot developed through BeaconFey, LLC (Baltimore, MD) that promotes a variety of heart procedures available at St. Mary Medical Center (Langhorne, PA). The commercial began airing February 17th in lower and central Bucks County, PA. Two additional :30 spots, “Imagine (Neurosciences)” and “Imagine (Cancer),” will begin airing May 12th and August 25th respectively. All three are tagged “St. Mary Medical Center. It’s your Health. Expect More.” more

The Martin Agency Turns To Expansion Team For First ESPN Campaign

Expansion Team ESPNMusic/Sound Design/Licensing House Provides “Stadium Energy” For College Basketball Campaign


For The Martin Agency’s, Richmond, VA, first campaign for ESPN - an on-going campaign spotlighting the network’s college basketball schedule entitled ‘The Bracket Beyond The Bracket’ — the company turned to award-winning music/sound design/licensing house Expansion Team to create a signature track that would both capture the stadium energy of a typical college basketball game and also provide a recognizable audio signature for the long-term campaign. more

Splice Here Posts Two Indie Films Premiering At SXSW Film Festival

Older Than AmericaOlder Than America and The Marconi Bros. Look To Minneapolis-Based Creative Post House For Solutions


(Minneapolis, Minnesota) Further broadening their foothold in the independent film community, the award-winning full-service post house Splice Here led by editor Clayton Condit, has completed work on “Older Than America” and “The Marconi Brothers.”


These are two highly-touted independent films that will premiere at the SXSW Film Festival (http://2008.sxsw.com/film/festival/films/), Austin, Texas from March 7-15. more

Designer Animator Kelli Miller Joins Thornberg & Forester Roster

tandf.jpgNEW YORK— Multi-disciplinary creative studio Thornberg & Forester has added designer Kelli Miller to its roster of design and animation talent. Miller, who currently resides in Brooklyn, has developed a reputation as sought-after freelance talent since earning her MFA in 2006 in 2D at the storied Cranbrook Academy of Art, MI, where such design icons as Ero Saarinen and The Eames once taught. Her professional credits, which include projects for Nike, Domino’s Pizza, MTV and VH-1, demonstrate her ability to create impactful messaging for broadcast, print and multi-platform projects. Before joining Thornberg & Forester, Miller freelanced, provided design, art direction, and animation for a variety of New York City shops including Digital Kitchen, Gretel, and Transistor Studios. Prior to that, she was on staff at My Active Driveway in New York City (2006) and under contract with Schwerzmann and Team in Stuttgart, Germany (2000). more

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