Unique Collaboration Sparks Bold Creative Direction for Technology Network

LOS ANGELES, CA and DELFT, THE NETHERLANDS - Combining their distinct creative skills and resources, award-winning design studios Onesize (www.onesize.nl) and yU+Co (www.yuco.com) teamed together to deliver the comprehensive redesign of G4 (www.g4tv.com), the LA-based network seen in 61 million homes that boasts being the fastest growing network on television for 2006. more

Director Thor Raxlen and Guerilla FX, an independent design, effects and post finishing company, recently shot, edited and created effects for the :30 spot, “Sanya,” in which Olympic Gold Medallist Sanya Richards demonstrates her exquisitely “beautiful” form as she bursts, in slow motion, off of the running blocks. The Nike spot, developed through Wieden & Kennedy (Portland, OR), began airing nationally on June 10. more

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Phoenix Editorial & Designs Cuts Powerful PSA Campaign for “Flex Your Power”

San Francisco, CA (June 18, 2007)–Phoenix Editorial & Designs has wrapped editorial and VFX on a four-spot TV campaign for “Flex Your Power,” California‘s energy efficiency marketing and outreach initiative. Via ad agency Brainchild Creative, the PSAs were helmed by directing duo Riess/Hill (Chris Riess and Amy Hill) of production company Gartner. The spots “California” and “Climate” broke June 11; “Drought” and “Floods” break July 2. more

HOLLYWOOD —- Bicoastal creative production company Stardust Studios (www.stardust.tv) has created a new :30 spot promoting the Las Vegas-based Springs Preserve (www.springspreserve.org) via Montreal-based advertising agency Sid Lee (www.sidlee.com). The spot debuted in Las Vegas area theaters on May 4 ahead of screenings of “Spider-Man 3,” and will continue airing in regional cinemas over the weeks ahead. It also made its broadcast debut this week, and will eventually be featured in video installations in high-profile Las Vegas hotels.

The Springs Preserve celebrates its Grand Opening today, offering visitors their first opportunities to experience the museums, gardens and attractions recreating Las Vegas’ history featured inside the brand new, 180-acre environmental education development. more

May 29, 2007 (Burbank, CA) On June 7th, HD EXPO will present top advertising and production experts in a roundtable discussion focusing on what might be in store for the volatile advertising and production communities. The AICP.Next initiative addresses the changing face of production and aims to keep the industry prepared for the future.

AICP.Next was formed to creatively address the changes affecting its member companies, which include the top production entities in the industry. Don McNeill, AICP/Midwest President noted, “There are significant ramifications of the changes in the cultural and technological landscape which impact the creative process and the business of commercial production. It is imperative that we think creatively about the future. That‘s what AICP.Next has done so successfully and what we are committed to continuing.” more

Santa Monica, CA - (May 22, 2007) — Quiet moments of wonder build from a gentle droplet to a storm in the masterful new Nintendo spot. Here magic rains from the sky in the form of Pokemon balls as children look on with awe and wise understanding. The project is the result in an intensely collaborative process by the creative teams including agency Leo Burnett, Director Benjamin Blank, rival Editor Karen Knowles Zuniga and the effects team from Hi-Ground Media. more

It’s live. Reel-Exchange is a professional business-to-business community that connects you with film and video professionals, jobs and hiring opportunities, and potential global collaborators for your next production. Post your personal or company bio and reel for industry-wide exposure. Search for freelancers, companies, or collaborators based on geographic location, discipline, equipment/format, project credits, and more.

Register at reel-exchange.com/register.html

Please use Promo Code DCP004

Promo Campaign for “Ninja Warrior,” G4‘s new Japanese Action Game Show, Turns Absurd

Advertising and design firm 72andSunny is helping G4 TV introduce the Japanese phenomenon Ninja Warrior to U.S. viewers with a promo campaign inspired by the painfully entertaining physical stunts contestants perform on the show. The spots, which include three :30s and a series of :10 cut-downs, were directed by Tim Godsall of Biscuit Filmworks. “Thumbs,” “Hand Slap,” and “Finger Football” broke April 30th, while “Rock Paper Scissors” broke April 10th. Ninja Warrior airs on G4 weeknights at 6:30PM and 10:30PM ET. more

To view the spot: www.guerillafx.com/wholegrain2.html

To promote the news that all General Mills Bi G cereals are made with whole grain, General Mills and Campbell Mithun (Minneapolis, MN) partnered with Guerilla FX (New York, NY) to create a :30 branding spot, “Whole Grain Nation II,” which began airing nationally April 2nd. more