Auryn’s highly anticipated digital storybook iPad App “What Does My Teddy Bear Do All Day?� is now available via iTunes for $7.99: http://itunes.apple.com/us/app/teddys-day/id400989528?mt=8 The App unites innovative technology with the highest quality production in an interactive book experience to be enjoyed by kids, parents and teachers.

View the “What Does My Teddy Bear Do All Day?� Promo here: http://www.youtube.com/watch?v=iFXwEf03oL8

Written by noted author Bruno Hachler and illustrated by Birte Muller, “What Does My Teddy Bear Do All Day?� is an enchanting, interactive story about a little girl’s curiosity regarding what her beloved teddy does when she’s away. The App is based on a best selling print edition published by Minedition, which co-released the App with Auryn.

With “Teddy,� kids will love immersing themselves in a world of wonder and imagination, where characters come to animated life and more

Zoic Studios Commercial and Zoic Edit teams recently had the opportunity to relive their childhood when they created visual effects and edited five spots for Hot Wheels in conjunction with Y & R West.

Y & R West producer Nick Miller says, “Working with Hot Wheels definitely brings you back to your childhood. It’s a blast and overall the challenges are always exciting. You get back to feeling like a little kid all over again.” Miller enjoyed working with the Zoic team on the spot, “Working with Zoic is great and to be able to do great work under one roof with such passionate people is exciting. To see that excitement in the people you work with and being able to work so closely together makes everything so much easier.”

Zoic Creative Director Les Ekker agrees: “Hot wheels lives more

CHARGED STUDIOS, the NY-based production company, went back to the future to create a bold interactive live-action spot that plays like a hijacked TV broadcast from the year 2057 – sending out a desperate plea for people to vote in the 2010 elections by showing what the future holds if they don’t.

Directed by Adam Pierce and Yaniv Raz, the video, entitled ‘Save The Future,‘ opens as actress Olivia Wilde (of ‘House’ fame), a tech-savvy political activist from 47-years in the future, interrupts a news program broadcasted in the year 2010 with an urgent message. Introducing herself as Olivia Kickin’ Chipotle Glazed Time Warner,

she gives a frenzied, terrifying, acerbic – and sometimes humorous account of an America governed by ‘RepubliCorp,’ a war-hungry, inept party that rose to power as a direct result of poor voter turnout in 2010.

The technically innovative imagery more

Directs more than a dozen spots for Philly agency Machinery promoting new music show hosted by Blink-182’s Mark Hoppus
LOS ANGELES—STORY’s Blair Hayes has directed a campaign for the launch of “A Different Spin� on Fuse that’s rooted in the irreverent humor of the show’s host, Blink-182 frontman Mark Hoppus.

Conceived by Philadelphia agency Machinery, the campaign includes more than a dozen spots with Hoppus riffing about his new music talk show. In one spot, Hoppus sets out to interview Lil Wayne, but is surprised when a chubby white boy walks onto the set. Undaunted, he asks “Wayne� what it was like to be in jail. more

A&E Networks announced the upcoming launch of the real life series “The Hasselhoffs� to an appreciative audience with a series of promos that launched during “The Roast of David Hasselhoff� on Comedy Central. The objective was to create a pair of :15 second teases that leveraged the Hasselhoff zeitgeist and played off the over-the-top, theatrical nature of The Hoff – the most awesome man in show biz. Zoic Studios acted as end-to-end creative agency for the teases, providing writing, production, sound design, and all post. Key to the spots was building excitement around the event, striking a balance between self-deprecating humor and reality, with the core message “Awesome Has A New Home.�

For the teases, Zoic created a foggy, CG concert stage environment and synchronized lighting rig, using Maxon’s Cinema 4D software. The words of the main message, rendered in more

CHICAGO—Filmworkers, one of the country’s leading providers of color correction services, has made a multi-million dollar investment in upgrading its color correction suites. The company has purchased four top-of-the-line FilmLight Baselight color grading systems with stereoscopic 3D capability for installation at its facilities in Chicago, Dallas and Nashville. more

Award-winning Nathan Love of production company Mothership has ventured where few directors have dared gone — inside the depths of Santa’s beard! In a :30 spot promoting Oregon Lottery’s holiday scratch-off game “What’s In Santa’s Beard?â€? Portland agency Borders Perrin Norrander (BPN) tapped Mothership’s Nathan Love to create an animated world filled with kooky holiday characters and the potential winnings from playing the lottery game. “Beard Worldâ€? breaks today, Nov. 1st. To view the spot, visit: http://mothership.wiredrive.com/l/p/?presentation=70102d6f61e2cbe01cdd114d4f1e9789

BPN approached Mothership and Nathan Love with an open creative brief and script outlining the characters and action one would encounter inside Santa’s infamous beard. This open door gave Nathan Love director Anca Risca and her production team free reign to design the environments and characters to their fancy.

“Borders Perrin Norrander was incredible to work with — the agency shares more

Mirror Films’ Director Greg Pritikin has brought his incredible talent for storytelling to two of this fall’s most popular web series: the newly-launched second season of IKEA’s “Easy to Assemble,� created by and starring Ileana Douglas, with an all-star cast including Justin Batemen, Jeff Goldblum and Ed Begley, Jr.; and the “Butterfinger Defense League� short film “Barglar� for Nestle, starring TV pop culture icons Erik Estrada, Lou Ferrigno, Charisma Carpenter and Adam West. more

CHICAGO— Filmworkers’ Tyler Roth performed final color correction for “When a Woman Loves”, a stylish new video from Chicago born R&B singer R. Kelly. Directed by Jeremy Rall and edited by Red Car’s Tim LoDolce, the video appears in pristine black & white providing a fittingly classic look to support Kelly’s soulful vocals which harken back to Motown legends Sam Cooke and Marvin Gaye.
Kelly appears in a trim, pin-striped suit on a spare theater stage and also in a television studio where his performance is captured with vintage broadcast gear. Later, the singer is presented in a limbo environment surrounded by dozens of microphone stands as his vocals reach their emotional peak. more

Engaging Mini Documentaries Introduced on Nordstrom.com Go Inside the Minds and Closets of Real Nordstrom Customers

Director Andrew Walton of production company IDENTITY has helmed a series of intimate documentary-style vignettes for fashion retailer Nordstrom. The campaign, titled ‘Career Mode,’ debuts on the Nordstrom website and features real Nordstrom customers sharing thoughts on their style and how what they wear to work defines them personally and professionally. more