New 3D BULLET RIG shown with Panasonic HPX250 cameras. The most affordable, modular 3D beam-splitter made. Adustable IO (3.5″), convergence (0-2 deg), XYZ axis, camera elevation and mirror angle (44 to 46 deg) for perfect image alignment. Fits easily on Steadicam, handheld mode (shoulder mount incl), EasyRig, jib and any tripod. Weighs just 15 lbs. Accomodates Red Epic, Scarlet, Sony EX3, F3, Canon XF305, XF105, 5D, Si-2K, & many other cameras. Visit www.3DFilmFactory.com

Inspiring Demonstrations, Collegial Atmosphere and Unparalleled Sessions Bring Experts from Entertainment, Government and Research Together in Vibrant Exchange

(Los Angeles, CA) The Hollywood Post Alliance(r) – the trade association for the post production community – has announced the lineup for the HPA Tech Retreat(r), set to take place February 13 -17 at the Hyatt Grand Champions in Indian Wells, CA. The HPA Tech Retreat is the annual conference that brings together thought leaders from digital and content creation, media and entertainment, forensics, medicine, digital imaging, to academic research.

The event consists of three days of sessions, and two days of additional conference programming including an all day super session, seminars presented by ATSC and by imaging-guru Charles Poynton, a demo room with groundbreaking technologies, cocktail receptions, a welcome dinner, and three days of breakfast roundtables, fireside chats and opportunities for networking throughout each day. The Tech Retreat is designed to foster ideas and information sharing among industry experts.

Leon Silverman, President of HPA, notes, “Our industry’s incredibly accelerated pace of change makes it extremely difficult to know to whom or where one can turn to make sure you’re plugged into the knowledge and people you need to know to survive and navigate in this environment. The Tech Retreat is a yearly way to literally get into the heads and private conversations of the people who are driving and leading our industry through this transformative change. There really is nothing like it anywhere. A ticket to the Tech Retreat is a front-row, up close & personal seat on the cutting edge.”

Mark Schubin, who has led the programming for the Tech Retreat for 15 years, sums up the event, “There will be someone there who knows the answer, whatever the question is!” And, that fact, he contends, is why the Tech Retreat remains a mandatory event for many in the industry. “It doesn’t matter what you are dealing with – movies, television, media for the physically impaired, forensics, optical issues for 3D – there are experts here who want to discuss their latest findings, show you what they’ve been working on, and share. It’s the place where questions are explored in depth.”

The Tech Retreat is also an event where technologies, chosen by a committee of experts, are presented in a carefully curated demo room. “This year I am particularly excited about the Demo Room. There are a number of truly interesting technologies and companies debuting here. We are presenting a technology that makes any camera a stereoscopic 3D camera, a 360-degree camera from which HD images can be extracted, demos of how depth perception varies with viewing distance, high frame rate tests, Ethernet AVB, and more. It’s inspiring to say the least.” Schubin concluded.

Registration for the HPA Tech Retreat is limited. Information and registration is available at http://www.hpaonline.com/mc/page.do?sitePageId=130712. The Tech Retreat is sponsored by the Hollywood Post Alliance(r), serving the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

A complete schedule of the event is available online by clicking here: (http://www.hpaonline.com/mc/page.do?sitePageId=130539). A summary of speakers, panels, and participating companies follow.

Expert speakers confirmed include:

o Andrea Kalas
o Andy Maltz
o Annie Chang
o Arjun Ramamurthy
o Bob Liodice
o Brian Zents
o Bruce Devlin
o Chris Lennon
o Clyde Smith
o Craig Merkin
o Craig Todd
o Curtis Clark
o Dan Germain
o Debra Kaufman
o Edgar Shane
o Geoffrey Tulley
o Henry Gu
o Jenny Read
o Jerry Pierce
o Jim Berger
o Jim DeFillipis
o Jim Taylor
o John Hurst
o Larry Thorpe
o Leon Silverman
o Mark Aitken
o Mark Lemmons
o Mark Schubin
o Masayuki Sugawara
o Michael Koetter
o Mike Krause
o Paul Chapman
o Peter Putman
o Peter Symes
o Phil Squyres
o Rob Hummel
o Sean Cooney
o Skip Pizzi
o Steve Kochak
o Steven Poster
o Tim Claman
o Tom Burn
o Wendy Aylsworth

Also joining the line-up are the filmmakers from the Girl with the Dragon Tattoo, and an announcement of additional speakers is expected shortly.

Panelists representing studios, companies, and organizations include:

ABC
Adobe
ATSC
ARRI
Barco
Belden
Canon
CBS
CNN
DECE
Deluxe
Digital Domain
Digital Projection
Disney
Dolby
DVS
Fox
Harris
ICG
JVC
Laser-Illuminated Projector Association (LIPA)
Light Iron
NAB
NBC
Newcastle University
NHK
Oracle
Panasonic
PBS
RE: Vision Effects
RED
Rods & Cones
Sinclair
SMPTE
Sony
Sony Electronics
Technicolor
The Association of National Advertisers (ANA)
Vision Research
Warner Brothers
Walt Disney Company

More programming, panelists and organizations are to be announced shortly.

The HPA Tech Retreat is known for presenting topical, latest-knowledge panels and presentations. Among others, this year’s presentation topics include:

o Forecast for SuperSession 2012: Snowflakes with an Increasing Chance of Clouds
o 4K Cameras and their Workflows
o The Image Interchange Framework Demystified: What It Is and Why It Matters
o High-Dynamic-Range Acquisition
o Optical Temporal Filtering
o Broadcasters Panel
o The Current State of Connected TV
o The Home Ecosystem: What Will Make It Work?
o CES Review
o HPA Monitor Symposium Recap
o Next Generation Projection Systems
o Getting Creative Intent to the Viewer
o Digital Commercial Slates: a New Era in Commercial Workflow – a bicoastal live presentation
o Washington Update
o CALM Down? Stereo vs. Surround Loudness
o VFX Panel
o IMF Moving Forward
o What Happened to Dailies?
o Digital Preservation: An Ecosystem
o Perceiving 3D
o Increasing Resolution by Covering the Image Sensor, and much more.

Sponsors of HPA Tech Retreat in 2012 include: AJA, Dolby, DataDirect Networks, and Testronic Labs and Media Sponsors Createasphere, Post Magazine and LA 411.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

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Media Contact:
Chris Purse, 818.303.8088
ignite strategic communications
chris@ignite.bz or mimi@ignite.bz

Visionary Ed Lantz Talks Immersion, Transmedia, Strategy in the Vortex Dome

(Burbank, CA) Createasphere’s Spring Entertainment Technology Expo – the top gathering of entertainment and media professionals, technical innovators, and content experts on the West Coast showcasing emerging media trends in production, post, animation, VFX, advertising, and streaming content – will take place on Thursday, March 1st, 2012, at LA Center Studios in Los Angeles. The industry summit will feature trend-setting keynotes, immersive demonstrations in the Vortex Dome, a full exhibition area, networking opportunities and education.

Ed Lantz, founder of Vortex Immersion Media, will share his vision during a keynote entitled, Dive Into Immersive Entertainment and the Transmedia Hub, which takes place in the Vortex Dome. Lantz’s keynote is unique in content and location. He will explore the role that immersive entertainment will play for attendees at work in studios, networks, venues, and content creation. Lantz will also introduce a number of immersive projects and conversations with content creators and experience-makers that combine live action, VFX, 3D, digital asset management and more.

Another keynote, which is slated to include Oscar-caliber creative team members and cinematographers, will be announced soon and will also take place in the Vortex Dome.

Early registration for both keynotes is required, as space is limited. This one-day event is designed as a technology summit with top-level presenters, offering a unique and engaging opportunity to explore the intersection of future technologies in service to creativity.

Kristin Petrovich, president of Createasphere, notes, “We are all looking forward to hearing what Ed Lantz has to say about the future of entertainment and content creation. His work is inspiring and thought provoking. Needless to say, we are very happy to be able to present these keynotes in the Vortex Dome, one of the most compelling venues in the city! The day is shaping up to be an incredibly valuable one for our attendees, and a rare opportunity to mingle with thought leaders.”

For further information and registration, visit www.createasphere.com/ete or call 818.842.6611.

About Createasphere
Createasphere is a global community builder for the entertainment technology industry, advancing technologies and careers through Expos, Conferences, and online offerings.

Createasphere was founded in 2001 as HD EXPO, and over the past decade has grown into a global company that develops and presents influential events for the content creation community, on line and face to face. Founded by Kristin Petrovich Kennedy in Los Angeles, Createasphere became part of Diversified Business Communications in 2009, now driving their entertainment strategies and properties division. Currently, Createasphere is presenting the Entertainment Technology Expos in Los Angeles; the Digital Asset Management Conference in New York, Los Angeles, and Europe; The DAMMY Awards in New York; the online news and content portal CreativeProCoalition.com; 3D Road Shows; and Post Production Master Classes.

Connect with Createasphere on:
Facebook (http://www.facebook.com/pages/createasphere/120410987973181)
Twitter (https://twitter.com/createasphere)
LinkedIn (http://www.linkedin.com/company/createasphere)
Vimeo (http://vimeo.com/createasphere)

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Media Contact:
Chris Purse, 818.303.8088
ignite strategic communications
chris@ignite.bz or mimi@ignite.bz

Center Will Ensure Seamless Interoperability for Expanding Number of Qi-Compatible Products

(DIEPENBEEK, BELGIUM) The Wireless Power Consortium and Testronic Labs, the global leader in quality assurance and localization services for film and television, games, websites, hardware, and software, have announced that Testronic has been selected by the WPC as the Qi (pronounced “chee”) interoperability testing center. The interoperability testing center keeps a library of all Qi-certified products and performs functional interoperability tests with these products on behalf of the WPC.

Qi, the global standard for wireless charging, allows devices to be charged just by placing them on any Qi charging surface without connecting cords or wires. Qi offers simplicity, convenience, and flexibility by ensuring wireless charging interoperability between any Qi-enabled device and any Qi charger, regardless of manufacturer or brand.

The Qi logo promises that a wireless charger with the Qi logo will power all mobile devices with the Qi logo. To safeguard that promise, the Wireless Power Consortium performs two tests on all Qi products. The first test is a compliance test performed by a Qi authorized testing center. The second test, which Testronic labs will now perform, ensures interoperability with all Qi products.

“With the growing number of Qi products, it’s essential to verify that all wireless chargers work correctly with all mobile devices,” said WPC Chairman Menno Treffers. “Testronic’s library of Qi products makes it easy to verify that a new product works correctly with all previously certified products.”

“We see the implementation of Qi as one of the most impactful developments for the users of mobile devices, such as cell phones, tablets, and other devices that are part of all of our personal and professional lives,” said Testronic Labs CTO Johan Craeybeckx. “Testronic is thrilled to support this new standard with our deep expertise in testing and quality control.”

For more information about Qi and the WPC, please visit the Wireless Power Consortium website.

About Testronic Labs
Testronic Labs’ high standards have been protecting clients and safeguarding the consumer experience since 1998. As the leading global provider of quality assurance, compliance, and localization services for a notable array of industries; including media, entertainment, games, education, e-commerce and consumer electronics, Testronic Labs ensures efficient and secure delivery of the highest quality consumer deliverables. Based in Burbank, CA, Pinewood Studios and central London UK, Diepenbeek, Belgium and Warsaw, Poland, Testronic Labs offers an unparalleled history of next-generation innovation and service excellence across the entire digital media industry.

About Qi and the Wireless Power Consortium
Established 17 December 2008, the Wireless Power Consortium’s mission is to establish Qi as the global standard for powering rechargeable electronic products. The more than 100 members of WPC include industry leaders in mobile phones, consumer electronics, batteries, semiconductors, components, wireless power technology and infrastructure such as wireless operators, furniture and automotive parts companies. Qi products are available in the United States, Asia, and Europe.

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For Testronic Labs inquiries, please contact:

Chris Purse, 818.303.8088
ignite strategic communications
chris@ignite.bz

For WPC inquiries, please contact:

Josh Schimel
Phone: 202-857-2208
Email: josh.schimel@fleishman.com

Jennifer Clark
Phone: 202-828-5065
Email: jennifer.clark@fleishman.com

Hollywood Studios Jump on New Technology

OOBAXS (pronounced Out of Band Access), the console access authority for data centers and broadcasting today announced that it is bringing High Definition (HD) KVM DVI Draco matrix switches capable of mixing both CATx and fiber optic connections between source and target to the US market. The switches are manufactured by IHSE Germany, a leading developer and innovator in high speed, high definition DVI and KVM/Video extension and switching solutions.

OOBAXS, one of Hollywood’s leading technology integrators will provide installations, support and guidance on deployments at numerous post-production facilities. “The Draco series is the fastest core switching product on the market,” said Alan Frank, technology strategist and founder of OOBAXS. “IHSE’s willingness to be a responsive partner with their end-users has led to the evolution of a product that is changing the way movies are made.”

The Draco offers DVI video extenders over CATx or Fiber for “mission critical” server and computer access, as well as, fiber optic HD-KVM matrix switches. The Draco, featuring ZERO blocking, high speed switching, HD DVI to 1920×1200, and four HID, has already made its impact on Hollywood studios.

Working with OOBAXS to design and deploy a solution using Draco, Shapeshifter Post was the first post-production facility in Hollywood to embrace the high speed technology. “We had been researching KVM Matrix switching/extension options for many months, and needed a robust solution that could support all our input devices without issue, including our Avid Symphony, DS, and Media Composer, as well as De Vinci Resolve, and Final Cut Pro workstations,” said Russo Anastasio, president of Shapeshifter Post. “We knew that by installing the IHSE Draco, we would increase our productivity, but didn’t realize the extent of that increase would be such a game changer!”

“Post-production tasks can be time consuming and draining on resources and typically depend on individual hardware and locations,” added Alan Frank. “An editor may have traditionally worked in one bay for picture editing, but then would need to move to a new location to add in special effects or color-time. With the Draco, an entire production house worth of resources becomes accessible at any single end-point.”

OOBAXS (pronounced Out of Band Access) provides anywhere, anytime console access to broadcast facilities and data centers. The company has a long track record integrating access solutions to help data center managers gain access to any appliance or piece of equipment in their network. OOBAXS.COM has been instrumental in bringing the latest technologies to data centers helping them improve anytime access, image/video quality, productivity, access speed, and a more flexible infrastructure. OOBAXS has brought modern data center tools and techniques into the broadcast world. The result is a client list that includes the world largest movie, recording, radio and television studios as well as Fortune 100 company data-centers. As video, speed and visual interfaces continue to improve; OOBAXS will remain a leading resource for CIOs, CTOs, and broadcast engineers.

All trademarks are the properties of their respective owners.

MOSCOW, RUSSIA – iPi Soft (www.ipisoft.com), developer of the iPi Soft Desktop Motion Capture™ line of markerless motion capture technology, has announced the breakthrough support for two Kinect sensors. The new dual-Kinect configuration marks the first time in history that users can have two of the popular game devices working at the same time on the same PC to capture complex human motions, including 360-degrees turns – a huge boon to filmmakers, CG animators, broadcast motion graphics designers, videogame developers and prosumers in entertainment, military, medical and other vertical markets.

Click here to view the iPi Soft dual-Kinect motion capture demo: http://youtu.be/msRtIZX529Q

Michael Nikonov, iPi Soft’s Founder and Chief Technology Architect, explains that previous versions of the iPi Soft Mocap software included support for a single Kinect device or multiple PlayStation Eye cameras only. The new upgrade makes it possible to use two Kinect sensors giving digital storytellers – especially game developers who are challenged to create realistic human characters – the power of a multi-camera system, and eliminating the need for expensive marker suits and green-screen stage shoots.

“The new dual-Kinect feature is an important upgrade that delivers on iPi Soft’s commitment to give users the most accurate, easy-to-use and affordable motion capture tools to create believable humanoid motion characters,” Nikonov says. “The software combines depth information from two Kinect sensors simultaneously for amazing coverage and accuracy. The 360-degrees turns provide a true workflow advantage.”

Thus far the upgrade has been met with overwhelmingly positive feedback from beta testers in the animation community. Artists Dennis Greenlaw and Alisa Loren Klein of Little Green Dog (littlegreendog.com) used the new dual-Kinect setup for their short film ‘Happy Box’ (http://youtu.be/gy3hSz7_zb8).

“Incredibly, we were able to record the motions of three characters for seventeen shots in just a couple of hours, and that included setup time and rehearsals,” noted Greenlaw. “The results are far superior to the data we were getting using a single Kinect sensor. We plan on using iPi Desktop Motion Capture and Kinect for many more films.”

For Nikonov, this latest innovation represents the company’s mission toward bringing markerless motion capture beyond the hands of creative professionals and prosumers, and to a level of ubiquity among general consumers.
“I believe in the future people will get used to easily creating motion capture, the same way consumers got used to digital video cameras,” Nikonov notes. “We will be using the same devices for playing video games and as well as creating content for them. I would compare older mocap solutions to antiquated mainframe computers.”

Pricing and Availability
Support for two Kinect sensors is included in both the Basic and Standard editions of iPi Desktop Motion Capture software and comes at no additional cost. Users who purchased Basic or Standard editions of the software can download a free update from iPi Soft’s website. For the remainder of December, iPi Soft is offering a 30% pricing discount on its full line of scalable markerless motion capture products. For additional information, please visit, www.ipisoft.com.

About iPi Soft Desktop Markerless Motion Capture Software:
iPi Soft Desktop Motion Capture is a markerless motion capture software tool that uses sophisticated image processing and computer vision algorithms to recognize and track the human body. Introduced last year, the scalable system now supports dual Kinect cameras working at the same time on the same PC capturing complex motions, including 360-degrees turns. It also supports other inexpensive off-the-shelf equipment such as PlayStation Eye cameras and webcams.

An affordable professional solution for capturing accurate animation data without the need for expensive facility space, clumsy sensor suits with reflective markers or a team of technicians, iPi Soft Desktop Motion Capture brings a totally new workflow paradigm to filmmakers, CG animator broadcast motion graphics designers, videogame developers and prosumers in entertainment, military and other vertical markets. Captured animations do not exhibit artifacts like jitter or foot skate and can be exported in popular animation formats including FBX, BVH and COLLADA. The software is compatible with many leading game engines, 3D software applications and animation rigs, including MAXON CINEMA 4D, Autodesk Maya, Autodesk 3D Studio Max, DAZ 3D DAZ Studio, Poser, Valve Source Engine, Unreal Engine, Unity and others. It also includes an integrated motion transfer engine and supports accurate motion retargeting for custom rigs. For more information, click here: http://ipisoft.com/products.php

About iPi Soft:
Launched in 2008 by CEO and Chief Technology Architect Michael Nikonov, iPi Soft, LLC is the Moscow-based developer of iPi Desktop Motion Capture™, a markerless motion capture software tool that uses sophisticated image processing and computer vision algorithms to recognize and track the human body. The company’s breakthrough technology digitizes the movement of a human skeleton, rendering it in expressive 3D characters for video games or computer generated films. iPi Soft products are available directly from the web site and its worldwide distribution channel. For additional information, on iPi Soft, product pricing or a 30-day free trial please visit, http://www.ipisoft.com.

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All trademarks contained herein are the property of their respective owners.

DFT Digital Film Technology, provider of high-end film and digital post production solutions that preserve, manage, and deliver your pictures, announces its FLEXXITY suite of software applications (Dailies, Playout, Archive) now includes native support of ProRes files on the Linux OS.

Whether facilities are working with on-set dailies, post dailies, playout and mastering, or archive workflows, FLEXXITY ingests and reads ProRes files directly, without the need for transcoding. Due to this native support, there are no workflow slowdowns that are often caused by transcoding delays.

FLEXXITY software runs on Linux, making it an ultra-stable, high performance, and high-throughput post production software tool for a variety of workflow pipelines. Linux also offers scale-up flexibility that allows users to implement a system that is fine-tuned to their specific needs from single-user seats, to multi-user workgroups. Linux OS is highly valued in post production environments for how quickly and predictably it responds. more

MOSCOW, RUSSIA – iPi Soft (www.ipisoft.com) announced it has selected technology reseller CamVFX (www.camvfx.com) as U.S. reseller of its scalable line of markerless motion capture software. Under the terms of the agreement, CamVFX will also separately bundle the iPi Soft Desktop Motion Capture solution with other high performance software, hardware and markerless related products for an integrated, easy-to-use and accurate motion capture system.

“CamVFX is a proven provider and systems integrator of motion capture technology systems for the entertainment community,” Michael Nikonov, iPi Soft’s CEO and Chief Technology Architect said. “Working together, CamVFX is offering a simple yet powerful way to harness the power of iPi Soft’s Markerless Motion Capture technology. For many in the animation and game development community, the CamVFX bundle will prove to be an invaluable way of getting the most of out of our software without any worry over compatibility issues or need for accessories. Everything users need to get started is optimized, along with full tech support from CamVFX.”

According to Jake Jacobs, President and Chief Technology Officer of CamVFX, the markerless motion capture software from iPiSoft, when coupled with a custom set of high performance hardware, provides accurate and professional-looking motion capture in an equally cost and time saving manner.

“We’re delighted to be resellers of the iPi Soft desktop motion capture solution,” Jacobs said. “The iPi Soft technology represents a real paradigm shift for animators and filmmakers working in motion capture, making it more accessible and easier to use. Users can opt to purchase all of the elements required to create exceptional motion capture animation either in a bundle or purchase other compatible hardware separately such as the Sony PS3 Eye or the Microsoft Kinect cameras.”

Serving a creative audience that includes filmmakers, game developers, animation students and beyond, iPiSoft Desktop Motion Capture provides all the benefits of tracking the movement and action of real people that is then easily transferred into 3D animation programs, only now without the need for expensive marker suits and green-screen stage shoots.

CamVFX additionally offers the world’s only markerless 3D virtual camera system in conjunction with the iPi Soft technology that fosters the ability to design high-end cinematic effects in ways never before envisioned.

Pricing and Availability
Pricing and availability information for the iPi Desktop Motion Capture™ markerless motion capture technology, and the bundled top-of-the-line, high performance motion capture system featuring iPi Soft technology from CamVFX, is available at www.camvfx.com.

About iPi Soft
iPi Soft, LLC is a developer of markerless software. Launched in 2009 by CEO and chief technology architect Michael Nikonov, Moscow, Russia-based iPi Soft’s iPi Desktop Motion Capture™ is an entry-level markerless motion capture technology that lets animators shoot video that can easily convert to professional 3D quality animation. Delivering breakthrough performance for creative professionals involved in previz, animation and the creation of secondary characters, iPi Desktop Motion Capture can be operated by a single person and powered by one computer. Setup of iPi’s markerless system is quick and easy, and extremely portable – perfectly suited for small studios, freelance animators and motion capture enthusiasts. iPi motion capture solutions are compatible with many leading game engines, 3D software applications and animation rigs, including MAXON CINEMA 4D, Autodesk Maya, Autodesk 3D Studio Max, DAZ 3D DAZ Studio, Poser, Valve Source Engine, UnrealEngine, Unity and others.

iPi Soft products are available directly from the web site and its worldwide distribution channel. For additional information, on iPi Soft, product pricing or a 30-day free trial please visit, http://www.ipisoft.com.

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All trademarks contained herein are the property of their respective owners.

3D Film Factory’s Successful 3D Workshops Now Offer 3D Certification.

Since 2008 the 3D Film Factory (3DFF) has successful taught more individuals how to prep, shoot and edit stereoscopic 3D than any other organization. Now for the first time, 3DFF is giving participants the opportunity to get Certified in Stereoscopic Filmmaking.

What does that mean to be certified in stereography? “For us it’s a lot more than just a piece of paper. It’s an assurance of superior training,” say Shawn Gilmore, the company’s manager of operations. “It means that program participants have undergone 2-days of intensive, quality instruction with a veteran stereographer. Certification means that participants not only have a comprehensive understanding of stereoscopic theory, but an actual working knowledge and skills to shoot and edit professional-quality 3D.”

A partial list of workshops topics include; the guiding principles and overlying theory of stereoscopic 3D, how to make effective use of 3D, prepping for 3D, transforming your 2D ideas into working 3D images, camera and 3D rig selection, genlock issues, rig calibration, re-light for 3D, filming ratios demystified, gauging depth and pop, applying effective convergence, perfect image alignment, easy 3D post workflows, and all the other details you need to know to create superior quality 3D entertainment, that ultimately serves the story.

All classes are taught by expert stereographers with years of 3D filming and production experience. The goal is to teach participants as much as feasibly possible within the2-days, and therefore keep the focus on the students and their implicit 3D educational needs.

3D Training Workshops are held on an ongoing bi-monthly basis at our facility in San Diego, California. 3DFF supplies everything, including cameras, 3D rigs, 3D monitors, lighting and even lunch – all for a very affordable price. For scheduling and registration information call 619.384.4014 or visit at www.3DFilmFactory.com

About the 3D Film Factory
The 3D Film Factory is the leader in professional, affordable 3D camera systems and real-time 3D viewing solutions. In addition we provide a host of 3D production services for hire, including 3D camera rigs, 3D viewing systems, stereographers, and 3D post, as well as, monthly comprehensive 3D training workshops. Former clients include ESPN, NASA, DISNEY, HD CINEMA, PINEWOOD STUDIOS, and DISCOVERY. For more information visit www.3DFilmFactory.com

Production-Proven Process Taps Electrooculography (EOG) to Provide Accurate Eye Movement and More Realistic Digital Characters





Los Angeles, CA (November 7, 2011) – House of Moves (HOM), a leading motion capture and animation service company, has developed a proprietary process using electrooculography (EOG) to capture accurate eye movement for facial animation in films and video games. The process has already been used on over six projects for several clients including EA.


HOM’s eyeball tracking uses four electrodes affixed around the eyes of a performer to track ocular muscle movement. That data drives accurate eye gaze information for animation, automating what has typically been a tedious manual process.


House of Moves’ Technical Supervisor DJ Hauck explains, “Lifelike eyes are one of the main hurdles to overcoming the “uncanny valley” in video games and animated films. Being able to accurately track eye movement with this process is having a significant impact on what animators are able to do. By adding just four small electrodes to a facial capture marker setup, we are able to build very accurate eyeball tracking into our facial capture performance sessions with very little addition hardware or time spent in post processing.”


House of Moves utilizes customized hardware to gather EOG data from motion capture actors. The HOM team then built custom tools to bring that data into Vicon’s Blade full performance capture software to make the EOG data animation-ready. The detail and accuracy enabled by this process allows animators to create more realistic digital characters for both games and film. HOM’s eye tracking process also has the potential for wider applications in the medical and military fields.


About House of Moves
House of Moves has been the go-to studio for film, television, game and commercial creatives for over 10 years and has recently worked on projects for clients including Microsoft, Activision, EA, Bandai, Rockstar Games, Capcom, THQ, Naughty Dog Studios, SCEA, Bungie and others. In addition to the HOM main stage, the 26,000 square-foot facility is also home to a full performance capture volume capable of recording simultaneous high-quality audio with a capture session without any interfering background noise. House of Moves is part of the OMG (Oxford Metrics Group – LSE: OMG), plc., family of technology companies. http://moves.com/