Grammy nominated artists Chief Xcel and Lateef the Truthspeaker launch new music house for commercial production
SAN FRANCISCO, CA, January 29, 2010 - When was the last time you heard about a company that racked up an array of impressive work before it even opened? AFTER creating original music for Adidas, Microsoft, and McDonald’s, and licensing tracks to Apple, Coca-Cola, and GMC, to name a few, record label Quannum decided they should probably open an actual music house for the ad biz. The result is YEAH’, which launches with a roster of diverse and accomplished artists turning out ad music and sound design to complement their influential longform work. Via Blackalicious, Lifesavas, General Elektriks, and others, the YEAH’ crew brings to brands a dedicated and discriminating audience drawn not by imitators but originators. more