Archive of the Reel-Exchange Category

Pond5 Turns Up the Volume with Audio Launch

Leading stock video marketplace adds music and sound effects to its royalty-free collection


New York, NY, October 28, 2009 — Pond5.com, the fast-growing marketplace for stock video, has significantly expanded its offering by adding stock music and sound effects to it’s collection of downloadable royalty-free stock media. This major addition provides media producers everywhere with instant access to the full array of stock content needed in today’s production workflows.


The audio side of Pond5 launches with more than 15,000 sound effects and over 3,000 production music tracks, which will complement one of the leading stock video collections on the web. Pond5 now features over 240,000 royalty-free stock footage clips, with thousands more added each week. All media can be searched, previewed, purchased and downloaded directly from the site.


“We’re extremely excited about introducing audio on Pond5,” says CEO Tom Bennett. “We think the same factors more

Gorgeous@Anonymous Goes Deluxe for Pine-Sol

Gorgeous@Anonymous Content director Tom Carty puts his sophisticated lensing skills to work in the latest series of spots for the iconic household cleaner Pine-Sol, via DDB, San Francisco. In the stunningly shot Visitor (:60) and Balcony (:30), Carty gives the original Pine-Sol lady a high fashion, glossy makeover as a sultry femme fatale.


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Anonymous Content Goes Full Throttle with Xbox 360

On the heels of his feature film debut with Anonymous Content-produced 44-Inch Chest, Director Malcolm Venville has released a beautiful spot promoting Turn 10 Studio’s Forza Motorsport 3. The spot, created by and finished in close collaboration with T.A.G. SF, is the latest installment in the popular line of videogames for Xbox 360.


An Open Door, which will be released as both a :30 and :60, conveys the racing simulator’s hardcore car culture through dramatic shots of some of the world’s most notorious racing machines transposed against wind tunnels, workshops, or scenes of tremendous natural beauty. Varied and shifting lighting speak to the game’s astounding variety, as the races take place all over the world, in all sorts of weather and light conditions.


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ZOIC STUDIOS OPENS “EYES” WITH “V”: NEW BLOG PEERS INTO THE ART AND STORY OF VFX, LIFE AT ZOIC AND MORE

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Los Angeles, CA & Vancouver, BC - (November 3, 2009) — Timed with the launch of the new series “V”, Zoic Studios unveils “I Design Your Eyes” (http://idesignyoureyes.com), a new blog that provides a place for professional digital storytellers to share their love of the art and science of visual effects and filmmaking. Front and center is a look at “V”, which premieres tonight on ABC. The visual effects and digital production for the science fiction drama were created by Zoic.


Scott Peters, creator of “The 4400,” brings fans a modern take on the classic “V” that pays loving homage to its 80’s inspiration. Written by Peters and directed by Yves Simoneau, the pilot episode stars Elizabeth Mitchell (Lost), Morris Chestnut (Kung Fu Panda 2), Joel Gretsch (The 4400, Taken); and Firefly alumni Morena Baccarin and Alan Tudyk.


The remake more

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Zoic chooses Previzion® to bolster Z.E.U.S. VFX pipeline

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Venice, CA— 3rd October, 2009—Lightcraft Technology has announced the successful long term rental of a Previzion® realtime on-set VFX compositing and tracking system by Zoic Studios. The time and money-saving system is being used in Zoic’s on set and post work with profoundly beneficial results to VFX aesthetics and budgets.


“Lightcraft Technology’s Previzion system is a critical component of Zoic’s on stage and post production pipeline called Z.E.U.S. (Zoic Environmental Unification System,)” says Mike Romey, Pipeline Supervisor for Zoic Studios. “The system binds pre-production digital assets with on-set visualization and post production effects and compositing. On stage, the system allows us to interact with digital sets in real time with a live more

SUSTAINABLE SOLUTIONS FOR CHICAGO PRODUCTION COMPANY

Chicago, Illinois: You won’t find a printer, post-it-note or scrap of paper at Cimaglia Productions (www.cimagliaproductions.com), a Chicago-based, full service production company. This forward-thinking production company operates more efficiently by incorporating sustainable business practices. Its seasoned staff of media professionals has created one of the leading high tech, energy-efficient production offices in Chicago and Boca Raton—completely paperless, completely sustainable. more

Tool Signs Participant Entertainment Leader: The company P

Tool of North America has signed The company P, a Swedish content and design studio that creates participant drama and social entertainment. This genre takes a single story and encourages active viewer participation by utilizing trans-media opportunities, including TV broadcasting, interactive technology, social media, mobile communication and online games. Tool will represent the company and produce projects with its vast digital and production resources, applying the unique participatory entertainment approach to advertising projects. more

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Rhino Creates Interactive Game for Boards Summit

A unique, participation-based interactive component spearheaded by VP Digital and Interactive Media Shemi Levi and CEO Zviah Eldar breathes life into the original VFX content shaped by CD Harry Dorrington and the Rhino team for the Boards Summit in NYC. This effort marks a major expansion of the studio’s model as they reach deeper into the digital and interactive realm. more

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Asylum Helps Draw The Porsche Family Tree

Asylum, in collaboration with ad agency Cramer-Krasselt/Chicago and @RadicalMedia Director Jeff Zwart, completed a major VFX feat for a new TV spot introducing the Porsche Panamera - the first four-seat sports car from the iconic carmaker. The elaborate, technically challenging commercial was the perfect showcase for Asylum’s vast VFX capability. more

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Crossroads’ Mark Locke Supports WWII Vets

Crossroads Director Mark Locke brings his signature character-driven style to a stirring music video honoring World War II veterans. The video, for the band Athlete, recreates a sliver of the Battle of Arnhem, fought in the Netherlands in September 1944. more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Briefing Room.

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