Tonal Sets Uplifting Mood For A&E’s Recovery Project Campaign
NEW YORK, NY — Following the success of the Emmy-winning series “Intervention,” A&E has created The Recovery Project, a multimedia and community based outreach program designed to raise awareness about addiction and how it is treatable and recovery is possible. A key component to the project are two moving TV spots featuring a powerful, anthemic score composed by Alex Lasarenko, Creative Director of music/sound design house Tonal.
”The goal of the spots is to show people who are suffering from alcohol and drug addiction that they are not alone, even though they may feel alone,” Lasarenko says. ”Musically they wanted something that would symbolize that — something that began very starkly with one instrument, but slowly builds into a larger sounding piece.”
In the spots, entitled ”Share” (:60) and ”Lifetime” (:30) we see vignettes of recovering addicts going through their daily lives while they talk about the more
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