Hollywood, CA – 3D Film Factory, the leader in professional, affordable 3D camera rigs, introduces the world’s lightest, most affordable, hand-held 3D rig – the 3D Bullet Rig. Ready to “Load & Shoot”, this versatile 3D system is literally unshakable for handheld, Steadicam, Easyrig, or tripod filming.Priced at a fraction of other professional 3D rigs (under $5K), this compact beam-splitter rig is the perfect solution for location, reality, or action 3D filmmaking. It’s features actually surpass that of other more expensive rigs. For more information on the 3D Bullet Rig visit www(dot)3DFilmFactory(dot)com

“The 3D Bullet Rig is going to take 3D production to a whole new level. I love this rig. It’s incredibly light, rock steady and most of all – it’s really easy to shoot with from your shoulder, or tripod. This rig is a 3D filmmakers dream, very versatile“, said the company’s veteran stereographer Keith Driver. “Most 3D rigs are bulky, expensive and worst of all – tripod bound. They require a crew to operate. We’ve shot 3D projects in Africa, the Middle East, Hollywood soundstages, you name it we’ve done it in 3D. And we realized we needed a more mobile 3D rig. A 3D rig you could just pick up and shoot with. This is the 3D Bullet Rig.”

The 3D Bullet Rig makes handheld 3D filming effortless and smooth by transferring the weight to your waist and shoulder. Each 3D rig includes a spring-loaded suspension rod, comfortable weight displacement belt and adjustable, padded shoulder mount. The result is hours of mobile, handheld 3D filming capability. In addition, the rig features detachable rubber hand grips for easy manoeuvring and a standard tripod mounting plate (¼-20 and ?-16 holes).

Weighing approx. 15 lbs. (5.8 kgs.) the Bullet Rig accommodates the Red Epic, Canon DSLR 5D, 7D, XF105, XF305, XH-G1, Sony F3, EX3’s, HDCP1, X5U, Z1U, Panasonic AF100, HPX250 and many other professional HD cameras.

The rig also features custom camera mounts that easily lock and load cameras into place using a standard quick-release plate from Bogen/Manfrotto. The horizontal camera mount offers IO (inter-ocular) adjustability from 0” – 3.5” (0 – 89 mm) and simple convergence movement from 0°-3°. Both functions are easily controlled using smooth, accurate finger knobs, with calibration markings. The vertical camera mount adjusts for perfect stereoscopic picture alignment by elevating and performing full x-y-z rotation (yaw, roll, tilt).

The light-weight, mirror box housing is constructed using space-age foam core plastic that’s durable, corrosion-free and substantially cooler than a metal matte box. This ensures your beam-splitter glass with its expensive coatings will stay cool on hot days. The rig itself is hand-milled employing a nearly indestructible aluminium alloy frame.

Perfect for traveling light, the entire 3D Bullet Rig is ingenuously designed to set-up and break down in a matter of minutes, packing into a small, water-tight pelican case.

As a bonus, the horizontal rail easily detaches, along with the camera mounts, transforming into a side-by-side rig 3D for wide and landscape stereography.

Our opti-prime, 50/50 beam-splitter glass is optimized to meet the demands of 3D filmmaking. See specs. Within the matte box, a simple adjustment tool allows stereographers to fine tune the glass angle from between 43° to 47°.

The outcome is simply the world’s most affordable, professional handheld 3D rig.

It should be noted that using our simple Lanc system camera operators can now synch start/stop, focus, alignment, lens shift and many other vital functions thru both cameras or individually.

The 3D Film Factory offers a complete line of 3D beam-splitter rigs intended for HD camcorders, as well as larger ENG and broadcast style camera. In addition, we offer several inexpensive side-by-side rigs and real-time 3D viewing solutions. To learn more about 3D camera rigs, 3D viewing systems, 3D production services, or 3D training workshops visit – www.3DFilmFactory.com

About the 3D Film Factory
Established in 2008 by award-winning filmmakers and veteran stereographers, the 3D Film Factory has been the worldwide leader in professional, affordable 3D camera rigs and real-time 3D monitoring solutions. In addition we provide a host of 3D production services worldwide including, stereographers ‘for hire’, 3D camera rig rental, 3D viewing systems, and 3D post, as well as intensive 3D training workshops. Former clients include ESPN, NASA, Disney, HD Cinema, Pinewood Studios and Discovery. For more information visit www.3DFilmFactory.com

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DP & Stereographer Bruce Austin films wild African elephants in 3D using a pair of all-new Canon XF305′s and the 3D-SS PRO RIG bulit by the 3D Film Factory. Mr. Austin is an experienced stereographer who’s worked on numerous stereoscopic 3D productions for 3ality, Element Techinica and many others.

To see more 3D rigs and gear visit www.3DFilmFactory.com

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December 10 & 11th

Since 2008 3D Film Factory (3DFF) has successful taught more individuals how to prep, shoot and edit stereoscopic 3D than any other organization. Why‘ve we been so successful? Because we don’t just teach 3D – we shoot it too. Now for the first time – participants can get Certified in Stereoscopic Filmmaking.

We supply the cameras, 3D rigs (beam-splitter & side-by-side), 3D monitors, and all the gear. Many of our clients come from as far away as Europe, South America & Asia to attend the class.

For a complete workshop listing and information visit – http://www.3dfilmfactory.com

3D Film Factory’s Successful 3D Workshops Now Offer 3D Certification.

Since 2008 the 3D Film Factory (3DFF) has successful taught more individuals how to prep, shoot and edit stereoscopic 3D than any other organization. Now for the first time, 3DFF is giving participants the opportunity to get Certified in Stereoscopic Filmmaking.

What does that mean to be certified in stereography? “For us it’s a lot more than just a piece of paper. It’s an assurance of superior training,” say Shawn Gilmore, the company’s manager of operations. “It means that program participants have undergone 2-days of intensive, quality instruction with a veteran stereographer. Certification means that participants not only have a comprehensive understanding of stereoscopic theory, but an actual working knowledge and skills to shoot and edit professional-quality 3D.”

A partial list of workshops topics include; the guiding principles and overlying theory of stereoscopic 3D, how to make effective use of 3D, prepping for 3D, transforming your 2D ideas into working 3D images, camera and 3D rig selection, genlock issues, rig calibration, re-light for 3D, filming ratios demystified, gauging depth and pop, applying effective convergence, perfect image alignment, easy 3D post workflows, and all the other details you need to know to create superior quality 3D entertainment, that ultimately serves the story.

All classes are taught by expert stereographers with years of 3D filming and production experience. The goal is to teach participants as much as feasibly possible within the2-days, and therefore keep the focus on the students and their implicit 3D educational needs.

3D Training Workshops are held on an ongoing bi-monthly basis at our facility in San Diego, California. 3DFF supplies everything, including cameras, 3D rigs, 3D monitors, lighting and even lunch – all for a very affordable price. For scheduling and registration information call 619.384.4014 or visit at www.3DFilmFactory.com

About the 3D Film Factory
The 3D Film Factory is the leader in professional, affordable 3D camera systems and real-time 3D viewing solutions. In addition we provide a host of 3D production services for hire, including 3D camera rigs, 3D viewing systems, stereographers, and 3D post, as well as, monthly comprehensive 3D training workshops. Former clients include ESPN, NASA, DISNEY, HD CINEMA, PINEWOOD STUDIOS, and DISCOVERY. For more information visit www.3DFilmFactory.com

Our certified 2-day workshops are designed to demystify and simplify the entire 3D filmmaking & editing process, from development thru post production. In doing so, our veteran stereographers (3D experts) will teach you everything you need to know to create brilliant, eye-catching 3D images, that maintain viewer comfort — and ultimately serve the story.

TOPICS
– Determining the 3D needs of the participants & their upcoming 3D projects
– A tour-de-force “the principles of stereoscopic 3D filmmaking”
– Translating your 2D ideas into working 3D images
– Selecting the correct 3D Rig that integrates with your cameras – or visa-versa
– Solving gen-lock issues and how it works
– When to use a beam-splitter vs. side-by-side vs. 3D camcorders (dual fixed lens)
– You too can calibrate & prep a 3D rig (with a little practice)
– “Hands-On” — majority of the class is spent shooting with 3D Rigs – beam-splitter & side- by-side
– New 3D camcorders (dual fixed lens) – uses, limitations & what “they” don’t tell you
– Top 3D shooting secrets & ratios exposed !
– Depth vs. pop vs. parallax
– Achieving nirvana – perfect picture alignment
– Balancing convergence, parallax & io to achieve comfortable 3D images
– How to tell professional 3D vs. amateur 3D (hint: amateur 3D = headaches)
– Shooting beautiful, balanced 3D images that serve the story
– Re-lighting for 3D
– How to use and calibrate a real-time 3D monitor
– The 3D post-production workflow & you
– 3D editing = FCP vs Cineform vs Avid
– How to “Fix it in 3D Post” for Dummies
– 3D exhibition formats & how they affect your production (hint: start here & work backwards)
– AND– all the other nitty-gritty details you need to know to create superior looking, professional 3D — because at the end of the day (workshop) we understand that these training sessions are all about you and your upcoming 3D project. So really — our goal is to teach you everything we know about 3D, while addressing your individual needs and issues — and in the end, make you look good. Or at least – your 3D look good.

DETAILS
This is an INTENSIVE, FUN, “HANDS-ON” workshop where participants learn how to prep, align, light, shoot, edit and output professional style 3D, under the direction of a veteran stereographer. Unlike most other 3D training programs, teaching only 3D theory – our workshops allocate the majority of the day to filming on stereoscopic 3D systems – beam-splitter rigs, side-by-side rigs & real-time, stereoscopic 3D monitors.

Our courses are designed to accommodate both the complete novice, and the professionals with previous 3D filmmaking experience looking to learn more or fine tune their existing skills. The teaching stereographers understand that many participants may have pending 3D projects, therefore they welcome all questions, individual concerns and unique situations. Furthermore, attendees should keep in mind that 3D filmmaking is not an exact science, but rather an evolutionary process, with fluid rules and varying outcomes. The 3D camera rigs, cameras, real-time 3D monitors, editing equipment and lunch will be provided by 3DFF.

Our veteran 3D instructors (stereographers) are World-Class experts, with years of 3D filming and production experience on almost every contintent. Along the way they’ve shot for a wide variety of high-profile clients and fortune 500 companies to produce 3D documentaries, features, commercials and museum documentaries.

Our 3D workshops are held on an ongoing monthly basis at our studios in sunny, San Diego, California. See Program Dates / Locations for a current listing. Information or registration call 619.384.4014 or email info@3DFilmFactory.com

STEREOSCOPIC CERTIFICATION
Upon completion of the 2-day workshop participants will receive our official Stereoscopic Certification Diploma. The 3D Film Factory Certification serves as a means to verify to other industry professionals that recipients have received detailed, in-depth instruction in the art and science of stereography. Specifically, it signifies that recipients posses a comprehensive understanding of stereoscopic theory, as well as, a strong knowledge of practical, hands-on 3D filmmaking and editing.

Master Trainer Steve Wright Delivers Comprehensive mocha Training on Industry’s Premier Training Resource; Emphasis on Roto for 3D Conversion Workflow

GUILDFORD, UK (October 24, 2011) — Imagineer Systems (www.imagineersystems.com) today announced it has teamed up with lynda.com, an online training library that teaches computer tools and skills, to deliver ‘mocha Essential Training’ with Master Trainer, Steve Wright. Available immediately on www.lynda.com, ‘mocha Essential Training’ provides an in-depth tutorial series spanning multiple topics, including detailed demonstrations of the mocha/Nuke stereo 3D production pipeline.

Led by Telly Award-winning master trainer, Steve Wright, ‘mocha Essential Training’ demonstrates multiple rotoscoping skills, including key framing strategies, shape breakdown techniques, shape transition methods, and many other tips to improve the rotoscoping skill set. mocha and mocha Pro are Imagineer’s newest planar tracking, roto and removal tools that dramatically reduces the manual labor associated with visual effects and stereo conversion projects.

“What’s unique about my mocha training course on lynda.com is that it emphasizes rotoscoping skills, and also teaches how to use the Planar Tracker™ as a powerful roto assist to speed up production and improve quality,” said Steve Wright, master trainer and presenter of the lynda.com mocha Essential Training. “mocha has quickly become the rotoscoping tool of choice for stereo conversion so I have seen the demand for mocha training constantly increase. lynda.com is the perfect outlet for reaching mass audiences for mocha training.”

mocha Essential Training on lynda.com: What It’s All About
mocha has long been very popular as a tracking tool, but with the rising interest in stereo 3D conversion, its rotoscoping capabilities have become a favorite player in that pipeline, significantly contributing to its growth in the marketplace. mocha Essential Training with Steve Wright covers the basics of operating mocha, as well as advanced tracking and rotoscoping techniques. The course also covers the mocha/Nuke stereo 3D production pipeline in detail. Exercise files are included with the course with a premium membership to lynda.com.

Topics covered in the course include:

Understanding mocha preferences
Drawing and editing splines
Creating grids for tracking awkward surfaces
Keyframing techniques for advanced rotoscoping
Making stereo 3D conversions
Stabilizing techniques for advanced tracking
Duration: 5 Hours

An introduction video describing the course can be viewed here:
http://tinyurl.com/Essential-mocha

mocha and mocha Pro have gained recent notoriety as a result of the significant impact the planar tracker has made in the production of the Oscar-winning sensation, The Black Swan, Harry Potter and the Deathly Hallows Parts 1 and 2, and this summer’s comedy hit, Friends with Benefits. Additionally, mocha Pro has proven invaluable to customers at major post production and stereo conversion facilities around the world, and has greatly streamlined the stereo conversion pipelines on such 3D blockbuster sensations as The Green Lantern, Transformers 3D, and The Chronicles of Narnia; Voyage of the Dawn Treader.

Pricing and Availability
mocha Essential Training is available immediately for subscribers to lynda.com; monthly and annual memberships are available starting at $25.00 per month. For more information, please visit: http://tinyurl.com/lynda-mocha. For more information on Imagineer Systems and mocha, please visit www.imagineersystems.com.

About lynda.com
lynda.com is an online subscription library that teaches the latest software tools and skills through premium instructional videos featuring recognized industry experts. Members have 24/7 access to comprehensive training in 3D, video, business, photography, web design, graphic design, and more to help people better understand and maximize their software. With over one million individual, corporate, academic and government subscribers, lynda.com has recently been ranked the 13th fastest-growing, privately-held education company in the U.S. by Inc. magazine.

About Imagineer Systems 
Imagineer Systems Ltd innovates and markets next-generation visual effects solutions for film, video and broadcast post production markets. Imagineer Systems has made its mark on such marquee Hollywood blockbuster productions as Black Swan, Alice in Wonderland, Iron Man 2, Shutter Island, Invictus, G-Force and the Harry Potter series. Imagineer’s desktop product line consists of mocha Pro™ – roto, planar tracking, compositing, and removal utility; mocha™ – planar tracking and roto utility for all VFX artists; mocha AE™ – a planar tracking and roto utility designed for After Effects and Final Cut Pro users. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom.  For more information visit www.imagineersystems.com.