ASSIMILATE (www.assimilateinc.com) today announced that SCRATCH and SCRATCH Lab version 6.1 have achieved never-before-seen performance levels in the playback of RED EPIC Stereo content. SCRATCH Lab now provides DITs, DPs and Directors with dailies playback and review of RAW Stereo EPIC streams, direct from the camera at a full 48 FPS. SCRATCH 6.1 finishing systems can achieve the same 48 FPS playback rate of EPIC Stereo content even after sophisticated color grades and VFX have been applied.

Now, Directors and DPs that are planning the next generation of stereo feature films can have the confidence of knowing that they can maintain the integrity of their shot from on-set QC and review, all the way through post-production. And best of all, they can eliminate the costly and time-consuming step of transcoding.

“48 FPS Stereo EPIC feature films are the next holy grail on the moviemaking horizon”, said Ted Schilowitz of RED. “Directors are constantly pushing the envelope to deliver the highest quality cinematic experience possible, and EPIC is the camera of choice for the majority of the top stereo productions in 2012. We’re delighted that these productions now have the benefit of 48 FPS playback, review and QC of stereo EPIC shots, on-set and in realtime, with an industry-leading tool like SCRATCH Lab. The ability to achieve 48 FPS Stereo EPIC support in a world-class dailies workflow system for less than $5,000 is astonishing”.

Jeff Edson, CEO of ASSIMILATE, said, “SCRATCH and SCRATCH Lab have been at the leading edge of digital moviemaking since the original RED One camera. Today’s announcement is just another example of how SCRATCH and Lab and RED continue to set the pace for the industry. ASSIMILATE is dedicated to delivering the highest quality, most consistent artist experience for file-based content – from image acquisition, all the way through DI and post. We’re committed to continue working in lock-step with RED as we consistently deliver the technology that changes the way the world watches movies”.

SCRATCH Digital Workflow Tools

ASSIMILATE’s SCRATCH and SCRATCH Lab deliver the industry’s most comprehensive toolset for data-centric digital cinema and broadcast productions for 2D and 3D stereo projects at up to 5K resolution and beyond. New 6.1 versions of the software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling, and enhanced RED workflow support.

ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and Mac OSX, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip Directors, DPs and Artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. www.assimilateinc.com.

Plans include enhanced end-to-end tapeless workflows and new versatile capabilities for high-performance, collaborative storage solutions
 
Boston, MA — February 3, 2012 — EditShare®, the technology leader in shared media storage and end-to-end tapeless workflow solutions, today announced its plans for the NAB 2012 exhibition held in Las Vegas, NV from April 16 – 19 (stand SL9020). EditShare will showcase its entire product line-up and highlight advancements in storage performance, seamless file migration across storage tiers, enhanced file and metadata management, and new enterprise capabilities, including distributed processing for large-scale file ingest and proxy rendering, and system-wide workflow monitoring from ingest to archive. “Collaboration, high performance, efficiency and cost-effectiveness are at the heart of everything we do, starting with our shared storage platform. The newest features and capabilities in our end-to-end workflow build on that approach. Whether you are ingesting or archiving, searching for media or playing it out, our integrated production tools make it easy to get your job done and to manage any format and any workflow. This gives our customers a tremendous competitive edge,” comments Andy Liebman, Founder and CEO of EditShare. “We are looking forward to sharing our latest innovations at the big show and celebrating alongside our customers, the successes of their projects powered by EditShare.”
 
Highlights of the EditShare Tapeless Workflow
EditShare seamlessly integrates high-performance shared storage solutions – XStream, Energy and Metro – with video capture / asset management – MAM (EditShare Geevs/Flow), editing (Lightworks), archiving (EditShare Ark) and playout (Geevs) – to offer broadcast and post-production professionals a productivity-enhancing, end-to-end tapeless workflow. With powerful capture, logging, searching, sequence creation, project sharing and easy archiving, the workflow becomes streamlined and more efficient. From start to finish, metadata and media are easily searchable and accessible from EditShare’s central storage or archives; background processes are transparent to users, allowing them to focus on their creative efforts.
 
Highlights of the EditShare tapeless workflow
• Geevs records Avid DNxHD or ProRes directly to EditShare’s shared central storage and produces proxy files in real time for the Flow MAM, with user-level security, mirror copy and automatic backup to EditShare Ark. During ingest, users can log shots, create subclips and even create sequences that cut between inputs.
• Integrated with Geevs, the Flow MAM allows users to view proxy file content on their desktops as well as ingest media from file-based sources such as P2 and XDCAM. Simple editing tools and metadata templates let users add details to clips, make rough cuts, and drag and drop clips and sequences into their NLEs – all without requiring access to full-resolution media.
• EditShare’s high-performance, shared-storage media-management workflow offers an advanced Project Sharing feature with patented bin and project-locking capabilities. Lightworks, Avid and Final Cut Pro (v6/7) editors can see, copy and revise the work of colleagues with the assurance that no bins, sequences or projects will be accidentally deleted or overwritten.
• Ark Disk and Tape offer facilities for tiered storage infrastructure with nearline and offline archiving options and automation capabilities to keep media safe. When combined with Flow, users can browse, delete and restore (including partial restore) archived materials from any desktop on the EditShare network.
 
NAB 2012 – EDITSHARE NEW TECHNOLOGY SNEAK PEEK
 
EditShare XStream and Energy Series – Shared Production Storage
EditShare’s best-in-class storage infrastructure delivers high performance and workflow-engineered features, such as Avid and Final Cut Pro project sharing, to optimize collaboration for post-production, Digital Intermediate and broadcast production workflows. Fully integrated with EditShare Flow, Lightworks, Geevs and Ark, EditShare’s shared storage solutions are scaled to petabytes, outperforming comparable solutions at an unbeatable price point.
 
New capabilities shown at NAB 2012
• Advanced project sharing with Adobe Premiere Pro
• Support for Final Cut Pro X
• Enhanced networking configurations to maximize performance and throughput across the EditShare tiered-storage platform
 
EditShare Flow – Production Asset Management
Flow offers comprehensive media management with production tools to log, track, browse, retrieve and edit assets. Advanced features such as Multichannel SDI Ingest, Edit-While-Capture, and Bandwidth-Controlled File-Based Ingest add a level of control over productions that set Flow apart from its peers. Fully integrated with EditShare’s full lineup of products, Flow facilitates a tapeless workflow from ingest to archive.
 
New capabilities shown at NAB 2012
• Ability to drag and drop clips into Adobe Premiere
• Support for creating group (multi-cam) clips during ganged capture
• Ability to delete and restore files by individual users
• Proxy-node worker for distributed rendering of proxy files
• Closed-caption support
 
Lightworks – Non-Linear Editing | Open Source
Academy® and Emmy® award-winning Lightworks was introduced in 1989 as the first and most advanced professional editing system on the market. Its intuitive controls, real-time synchronization and editing features remain unmatched by top industry alternatives. Notable and recent films edited on Lightworks include the Academy-Award® winning The King’s Speech, edited by Tariq Anwar; Hanna, edited by Paul Tothill; Don’t Be Afraid of the Dark, edited by Jill Bilcock; and the multi-nominated Hugo, edited by Thelma Schoonmaker.
 
On the NAB stand, EditShare will host a “Lightworks Edit Bar,” with which attendees can hands-on test-drive the latest Lightworks release.
 
EditShare Ark – Archiving and Backup
Developed on the same rock-solid architecture as the shared storage solutions, EditShare Ark Disk and Tape offers advanced backup and archiving capabilities managed from the same intuitive interface. Because Ark is directly integrated with EditShare’s tapeless workflow and collaborative-storage products, archived content can be easily searched using EditShare Flow MAM tools, retrieved, and quickly brought back onto the EditShare shared storage systems – XStream, Energy and Metro.
 
New capabilities shown at NAB 2012
• Partial Restore from Ark Disk
• Extensive system-activity reporting
 
Geevs – Broadcast Ingest and Playout
Geevs Broadcast Servers are crafted to support a wide range of demanding workflows, including simple ingest, complex newsroom integration, live sports with instant replay, multi-camera studio ingest and 24/7 scheduled playout. With over 1,000 channels on-air, Geevs meets the needs of every broadcast production workflow with its unmatched codec support, including DVCPRO HD, Apple ProRes, Avid DNxHD, XDCAM HD and AVC-Intra 100.
 
New capabilities shown at NAB 2012
• Support for Live Preview
• 23.98 Support
• Upscale from SD to HD
• Multiviewer support
 
About EditShare
EditShare is the technology leader in networked shared storage and tapeless, end-to-end workflow solutions for the TV and film industry. Our groundbreaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance central shared storage, archiving and backup software, media asset management, and the world’s first 3-platform (Windows, OS X and Linux) professional non-linear video editing application.
 
©2012 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare LLC. All other trademarks mentioned herein belong to their respective owners.
 
Press Contact
Janice Dolan
Zazil Media Group
Email janice@zazilmediagroup.com
Tel +1 (617) 817-6595
####

Director Rick Knief and Hooligan Editor Thomas Ostuni have teamed up to create a graphically compelling live-action music video for “Over the Sun,” Joseph Arthur’s latest single from the critically-acclaimed album, “The Graduation Ceremony” (Lonely Astronaut Records). The ground-breaking music video was shot on a multi-iPhone rig, captured within iPhone and iPad apps, and edited in Final Cut. The video is now available for purchase on iTunes.

Told on a stylized mosaic of nine interchanging and overlapping frames, the video features myriad shots of Arthur painting and playing every instrument heard in the song; the B story interprets the song’s muse who is seen leaving a NY gallery where Arthur performs, into the setting sun.

“It was exciting to work with an artist like Joseph, whom I’ve admired for many years,” remarks Knief. “He is such a unique artist. I really wanted to create a music video for him that would reflect that. And I think using an everyday tool like the iPhone in such an unorthodox way, really enabled us to pull that off.”

Knief says the video’s concept was heavily inspired by Arthur’s acclaimed performance art, which combines looping himself on various instruments with poetry and live painting.

 

“The way Joseph assembles his songs live on stage informed my filmmaking process,” explains Knief. “As a designer myself, I like to break things down to their core elements. Bringing those sensibilities to shooting and directing this video made sense because I could interpret the many layers of his art by essentially turning them into a collage, with each frame effectively serving as an individual film.”

 

“My favorite thing about Rick is he approaches filmmaking in terms of the graphic nature of the imagery,” adds Thomas Ostuni, senior editor, Hooligan. “He has a special knack for keeping things visually pleasing. Our goal was to keep the piece simplistic and graphic. It’s an art director’s dream video — every single second is art directed, it had to be.”

 

Knief’s idea to translate Arthur’s performance art in the form of a music video had long been in the making. The two first met at an Evan Dando concert and discussed the idea; subsequently, Arthur put Knief in touch with his management and the rest was history.

“Tossing the idea around with Arthur’s management, I had simultaneously been in conversations with Apple to develop a project using their tools and create a ‘making-of’ piece to share in-store. The iPhone’s video quality had vastly improved, so I decided to shoot with it.”

 

Knief developed a treatment with a concept to divide the 16:9 aspect ratio into nine separate screens. He then devised a method to achieve the multi-frame effect using six iPhones on a custom-built camera rig he designed and built. Production took place at the Aperture Gallery and on NYC’s High Line. Knief’s 6-man crew completed the shoot in just one day.

 

Knief downloaded numerous apps from iTunes to enhance production and postproduction, from concept aesthetic to workflow. The B story, for example, called for images of the sun flaring around the video’s love interest. Given that the iPhone camera is automatic, he achieved crucial lighting aesthetics with FilmicPro, an exposure locking app. Finally, to address the crucial phase of syncing footage from essentially nine iPhones, they used an iPad app called MovieSlate.

Ostuni says the consumer tools used to produce the video offered a unique editorial process, which called for creating nine unique sequences (utilizing every take) to assemble the master composite within the 16:9 aspect ratio.

“Dealing with multiple edits kept us on our toes as far as managing frames and organizing bins and dailies,” concludes Ostuni. “But working in uncharted territory allotted us freedom to experiment and write the rules as we went — convention went out the window and the possibilities were endless; but what ultimately made it interesting for me as an editor was I didn’t have to cut away from the performance to show the B story. With this vehicle, I could tell two stories at once.”

 

# # #

Credits also to Local Hero Post, Cinecolor Digital, Studio L’Equipe for their 2012 Sundance Film Festival Entries

At the Sundance Film Festival 2012 in Park City, Utah (January 19 – 29), several films were on the roster for filmmakers whose post-production companies used ASSIMILATE’s SCRATCH DI tool in their digital workflows. ASSIMILATE is extremely pleased to congratulate Chilefims for its post-production of Violeta Went To Heaven (Violeta Se Fue a Los Cielos) (2011), winner of the Sundance 2012 World Cinema Grand Jury Prize, Dramatic. ASSIMILATE also congratulates Local Hero Post (Santa Monica, CA) Cinecolor Digital (Buenos Aires, Argentina), and Studio l’Equipe (Paris, France) for their high-quality post-production of the following films accepted by the Sundance Film Festival 2012, the premier showcase for independent American and international filmmakers.

World Dramatic Competition

Winner – Violeta Se Fue a Los Cielos (Violeta Went To Heaven) (2011) directed by Andres Wood: Like a Chilean Edith Piaf or Bob Dylan, Violeta Parra was a folksinger and pop culture icon whose songs expressed the soul of her nation and protested social injustice. Violeta Went to Heaven tells Parra’s extraordinary story, tracing her evolution from impoverished child to international sensation, to Chile’s national hero. The full DI, from conform to color grading and finishing for this film, was done in ASSIMILATE’s SCRATCH.

Post-production facility: Chilefilms, Santiago, Chile; www.chilefilms.com.cl

“We of course are thrilled and honored that Violeta Went to Heaven is the winner of the World Cinema Grand Jury Prize, Dramatic at Sundance 2012. As with every film we undertake at Chilefims, we put our heart and soul into it,” says Cristian Aguilar, Chilefilms’ business development director. “We’ve been using SCRATCH since 2004 when we were a beta for version 1. Since then, SCRATCH has become an integral tool in our daily workflow for countless films and projects. The sophistication of SCRATCH continues to ‘ripen’ over the years so that we’re able to do post-production at the speed of thought to achieve the highest quality of DI, many of which are award-winning films and documentaries.”

Wrong (2012) directed by Quentin Dupieux: Dolph Springer wakes up one morning to realize he has lost the love of his life, his dog, Paul. During his quest to get Paul (and his life) back, Dolph radically changes the lives of others. In his journey to find Paul, Dolph may lose something even more vital – his mind. This film was conformed and color graded in ASSIMILATE’s SCRATCH.

Post-production facility: Studio L’Equipe, Paris, France; www.studio-equipe.com

The Last Elvis (2011) directed by Armando Bo: In the unique world of the Buenos Aires celebrity-impersonator scene, “Elvis” Gutiérrez is a star. By day, though, he must contend with a dead-end factory job and an ex-wife who worries about how his obsessive behavior affects their young daughter. ASSIMILATE’s SCRATCH was the tool of choice for the full digital intermediate – conform, color grading, and finishing —- for this film.

Post-production facility: Cinecolor Digital, Buenos Aires, Argentina; www.cinecolor.com.ar

“This film was captured in RED and required intense color work because the film had to have a style or look of Las Vegas, with its dramatic different climates throughout the film,” said Lucas Guidalevich operations manager at Cinecolor Digital. “This is not a VFX film, so the importance of post-production lies almost entirely in the color correction. Thanks to the features that SCRATCH offers in working with infinite layers, we could do a lot of tweaking to squeeze the most out of the captured images. The results were excellent, both in the DCP and in the film copy negative, which was printed on an Arrilaser.”

US Dramatic Competition

Filly Brown (2011) directed by Youssef Delara and Michael D. Olmos: Majo Tonorio, a.k.a. Filly Brown, is a raw, young Los Angeles hip-hop artist who spits from the heart. When a sleazy record producer offers her a crack at rap stardom, Majo faces some daunting choices. Gina Rodriguez’s performance as Majo is considered by many to be the breakout performance of the festival. Filly Brown was conformed, color graded, and finished using ASSIMILATE’s SCRATCH.

Post-production facility: Local Hero Post, Santa Monica, CA; www.localheropost.com

Leandro Marini, founder and DI producer at Local Hero Post said, “For us, working in SCRATCH is almost a magical experience – we have all the needed DI tools at our fingertips to bring out the best in imagery, no matter the format or size of the project. It’s extremely satisfying to exceed the expectations of our clients, actually bringing their vision to life.”

“ASSIMILATE congratulates Chilefilms and the entire family of SCRATCH artists whose films competed at Sundance 2012″, said Steve Bannerman, VP of marketing at ASSIMILATE. “We have been the heartbeat of digital filmmaking since the original RED ONE camera, and we are proud to have empowered so many of the independent film and documentary makers who have fueled this revolution. Audiences around the world are continually amazed and delighted by their work, and ASSIMILATE is honored to have played a role in their craft.”

SCRATCH Digital Workflow

ASSIMILATE’s SCRATCH and SCRATCH Lab deliver the industry’s most comprehensive toolset for data-centric digital cinema and broadcast productions for 2D and 3D stereo projects at up to 5K resolution and beyond. New 6.1 versions of the software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling, and enhanced RED workflow support.

ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s products, running on Windows and Mac OSX, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correcion, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more, and find your local reseller, please visit www.assimilateinc.com

New 3D BULLET RIG shown with Panasonic HPX250 cameras. The most affordable, modular 3D beam-splitter made. Adustable IO (3.5″), convergence (0-2 deg), XYZ axis, camera elevation and mirror angle (44 to 46 deg) for perfect image alignment. Fits easily on Steadicam, handheld mode (shoulder mount incl), EasyRig, jib and any tripod. Weighs just 15 lbs. Accomodates Red Epic, Scarlet, Sony EX3, F3, Canon XF305, XF105, 5D, Si-2K, & many other cameras. Visit www.3DFilmFactory.com

A.C Entertainment Technologies (AC-ET) Ltd’s Video and Lighting divisions are holding an exclusive 2012 UK open days in conjunction with Green Hippo and PixelRange on 28th February in the South and on 1st March in the North of England.

The events will highlight the latest innovations from these leading brands, and explore the hottest developments in video and lighting convergence.

The simple, powerful and flexible control of video sources on to multi-screen and other display surfaces has become an essential element of any creative production.

The open days will give attendees the chance to discover for themselves why the award-winning Hippotizer range is arguably the industry’s leading real-time video playback solution.

Catch a demo of the latest Hippotizer v3 software, which continues to set the benchmark for versatile media control with features such as UberPan for controlling multiple Hippotizers as a single canvas, and VideoMapper for fitting and shaping content across different scenic elements with stunning results.

Creative productions are also increasingly demanding the greater level of artistic control and energy efficiency afforded by LED-based lighting solutions.

The open days will give attendees the chance to discover for themselves why PixelRange are one of the industry’s most innovative providers of LED-based batten and Par lighting solutions.

Catch a demo of the versatile SmartLine intelligent RGBW LED battens range, which in addition to providing a powerful light source, is an ideal display surface for pixel mapping video content onto.

The LED line-up also includes the QPar high output RGBW fixture and PixelSmart Par, which combines a vast RGBW colour palette with warm white LEDs for a brilliantly bright white.

AC-ET – the exclusive UK and Ireland distributor for Green Hippo and master European distributor for PixelRange – will host the two open days at its state-of-the-art demo facilities in High Wycombe and Leeds.

Geared for all types of user, the events will include separate introductory and advanced training sessions, lunch and refreshments, and a prize draw to win various branded swag and other goodies!

For further details and to register your interest, please visit http://www.ac-et.com/events/convergence-open-days.asp

For more press information on A.C. Entertainment Technologies, please contact Louise Stickland on +44 7831 329888 or +44 1865 202679 or EMail; louise@loosplat.com.

For more information from AC-ET direct, please contact:
A.C. Entertainment Technologies Ltd.
+44 (0)1494 446000
sales@ac-et.com
www.ac-et.com

sales@ac-et.com
www.ac-et.com

Hollywood, CA – 3D Film Factory, the leader in professional, affordable 3D camera rigs, introduces the world’s lightest, most affordable, hand-held 3D rig – the 3D Bullet Rig. Ready to “Load & Shoot”, this versatile 3D system is literally unshakable for handheld, Steadicam, Easyrig, or tripod filming.Priced at a fraction of other professional 3D rigs (under $5K), this compact beam-splitter rig is the perfect solution for location, reality, or action 3D filmmaking. It’s features actually surpass that of other more expensive rigs. For more information on the 3D Bullet Rig visit www(dot)3DFilmFactory(dot)com

“The 3D Bullet Rig is going to take 3D production to a whole new level. I love this rig. It’s incredibly light, rock steady and most of all – it’s really easy to shoot with from your shoulder, or tripod. This rig is a 3D filmmakers dream, very versatile“, said the company’s veteran stereographer Keith Driver. “Most 3D rigs are bulky, expensive and worst of all – tripod bound. They require a crew to operate. We’ve shot 3D projects in Africa, the Middle East, Hollywood soundstages, you name it we’ve done it in 3D. And we realized we needed a more mobile 3D rig. A 3D rig you could just pick up and shoot with. This is the 3D Bullet Rig.”

The 3D Bullet Rig makes handheld 3D filming effortless and smooth by transferring the weight to your waist and shoulder. Each 3D rig includes a spring-loaded suspension rod, comfortable weight displacement belt and adjustable, padded shoulder mount. The result is hours of mobile, handheld 3D filming capability. In addition, the rig features detachable rubber hand grips for easy manoeuvring and a standard tripod mounting plate (¼-20 and ?-16 holes).

Weighing approx. 15 lbs. (5.8 kgs.) the Bullet Rig accommodates the Red Epic, Canon DSLR 5D, 7D, XF105, XF305, XH-G1, Sony F3, EX3’s, HDCP1, X5U, Z1U, Panasonic AF100, HPX250 and many other professional HD cameras.

The rig also features custom camera mounts that easily lock and load cameras into place using a standard quick-release plate from Bogen/Manfrotto. The horizontal camera mount offers IO (inter-ocular) adjustability from 0” – 3.5” (0 – 89 mm) and simple convergence movement from 0°-3°. Both functions are easily controlled using smooth, accurate finger knobs, with calibration markings. The vertical camera mount adjusts for perfect stereoscopic picture alignment by elevating and performing full x-y-z rotation (yaw, roll, tilt).

The light-weight, mirror box housing is constructed using space-age foam core plastic that’s durable, corrosion-free and substantially cooler than a metal matte box. This ensures your beam-splitter glass with its expensive coatings will stay cool on hot days. The rig itself is hand-milled employing a nearly indestructible aluminium alloy frame.

Perfect for traveling light, the entire 3D Bullet Rig is ingenuously designed to set-up and break down in a matter of minutes, packing into a small, water-tight pelican case.

As a bonus, the horizontal rail easily detaches, along with the camera mounts, transforming into a side-by-side rig 3D for wide and landscape stereography.

Our opti-prime, 50/50 beam-splitter glass is optimized to meet the demands of 3D filmmaking. See specs. Within the matte box, a simple adjustment tool allows stereographers to fine tune the glass angle from between 43° to 47°.

The outcome is simply the world’s most affordable, professional handheld 3D rig.

It should be noted that using our simple Lanc system camera operators can now synch start/stop, focus, alignment, lens shift and many other vital functions thru both cameras or individually.

The 3D Film Factory offers a complete line of 3D beam-splitter rigs intended for HD camcorders, as well as larger ENG and broadcast style camera. In addition, we offer several inexpensive side-by-side rigs and real-time 3D viewing solutions. To learn more about 3D camera rigs, 3D viewing systems, 3D production services, or 3D training workshops visit – www.3DFilmFactory.com

About the 3D Film Factory
Established in 2008 by award-winning filmmakers and veteran stereographers, the 3D Film Factory has been the worldwide leader in professional, affordable 3D camera rigs and real-time 3D monitoring solutions. In addition we provide a host of 3D production services worldwide including, stereographers ‘for hire’, 3D camera rig rental, 3D viewing systems, and 3D post, as well as intensive 3D training workshops. Former clients include ESPN, NASA, Disney, HD Cinema, Pinewood Studios and Discovery. For more information visit www.3DFilmFactory.com

New interface and expanded tape library support offer users more archiving options and comprehensive automation for EditShare tiered storage and tapeless workflows
 
Boston, MA — January 26, 2012 — EditShare®, the technology leader in shared media storage and end-to-end tapeless workflow solutions, today announced the availability of a new version of EditShare Ark, the company’s backup and archiving solution. “Back up and archiving is critical in every type of production – from news, sports, motion picture, and episodic TV – to corporate and advertising production. Protecting your assets is essential, but accessibility is equally as important,” comments Andy Liebman, founder and CEO, EditShare. “Because Ark is directly integrated into our tapeless workflow and collaborative storage products, archived content can be easily searched in the EditShare Flow Media Asset Management tools, retrieved, and quickly brought back onto the EditShare production storage.”
 
The new Ark release features numerous enhancements including a new user interface that displays extensive information about Ark system activity, support for additional tape loaders, and more options for configuring network interfaces to maximize performance across the EditShare tiered storage platform. Liebman adds, “The new EditShare Ark interface also provides real-time updates on archive performance and continuous system health monitoring, ensuring both the safety and accessibility of your valuable media.” The new release supports tape libraries from Quantum, Dell and Spectra Logic.
 
The EditShare Ark V2.1.3 update is free to existing EditShare Ark V2 customers with a valid maintenance contract.
 
About EditShare Ark
Developed on the same rock-solid architecture as the shared storage solutions, EditShare Ark supports both disk and tape as a backup and archiving medium, all managed from the same intuitive interface. Ark provides a tiered storage environment that is fully integrated with EditShare tapeless production and shared storage systems. When combined with Flow, the EditShare asset management solution, users can access all the metadata about their archived content directly in the Flow database and browse low-res proxies of their archived media.
 
About EditShare
EditShare is the technology leader in networked shared storage and tapeless, end-to-end workflow solutions for the TV and film industry. Our groundbreaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance central shared storage, archiving and backup software, media asset management, and the world’s first 3-platform (Windows/OS X/Linux) professional non-linear video editing application.
 
©2012 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare LLC. All other trademarks mentioned herein belong to their respective owners.
 
Press Contact
Janice Dolan
Zazil Media Group
Email janice@zazilmediagroup.com
Tel: +1 (617) 817-6595
####

Nattress Levels and Curves Filter Pack lets users take control of footage in film-log space for superb image results
 
Boston, MA – January 25, 2012 – Noise Industries’ latest partnership with Nattress Productions brings a finer degree of image control to the editor through Levels and Curves, a filter pack that allows users to color grade in film-log space. The new curve-based color adjustment plug-in, available now on FxFactory 3, is compatible with Final Cut Pro® 6, 7 and X; Motion 3, 4 and 5; and Adobe® After Effects® CS3, CS4, CS5 and CS5.5. Offered at 29 USD, users can visit Nattress Levels and Curves to download a free trial version.
 
Nattress Levels and Curves feature highlights include:
 
Film-Log Space – Editors have all the benefits of fine control over the tones in an image and film-like contrast handling.
 
On-Screen Curve Display – The on-screen curve display helps editors fine-tune curve and/or level adjustments. The curve display can easily be turned off when footage adjustment is completed.
 
Library of Presets – Users can quickly apply popular level corrections, or create and save custom presets to use again and again.
 
Levels – The Black and White level inputs and outputs can be easily set, plus gamma curve control allows for fast and functional levels control.
 
Curves RGB – Individual control over the RGB channels in an image is made simple. The control set is duplicated for each channel allowing for precise control over image tones and colors.
 
Curves Luma – Users can work on the luma component of an image only. When a user adjusts luma curves, it only alters how bright or dark the tones of the image appear; color and saturation are not affected.
 
Curves – Curves work in RGB space equally across all three channels. As contrast increases, so does the perception of image saturation.
 
More Information on Levels and Curves
 
Levels and Curves Tutorial
Users can learn more about Nattress Levels and Curves by watching the online tutorial
 
About Nattress Productions and Founder Graeme Nattress
Nattress Productions was founded by Graeme Nattress in 2004. Graeme, who is originally from England, makes his home in Ontario, Canada, where he uses his mathematical training and unique insights to program creative solutions for image processing. Graeme also applies his knowledge of color science, image manipulation, compression and digital video to the development of the RED Digital Cinema camera systems.
 
About Noise Industries, LLC
Established in 2004, Boston, Massachusetts-based Noise Industries is an innovative developer of visual effects tools for the post-production and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Adobe. For more information, users can visit Noise Industries.
 
Press Contacts
Janice Dolan
Zazil Media Group
Janice[at]zazilmediagroup[dot]com
(p) 617.817.6595
(skype) janicedolan
 
Megan Linebarger
Zazil Media Group
megan[at]zazilmediagroup[dot]com
(p) 617.817.6595
(skype) megan.zazil

New release lets Final Cut Pro X editors better manage dual-system audio and multi-camera productions; sophisticated automation technology accurately syncs video and audio
 
Vancouver, British Columbia, January 25, 2012 — Singular Software™, a developer of workflow automation applications for video production, is pleased to announce the availability of PluralEyes® for Apple® Final Cut Pro® X (FCP X). The multi-award winning PluralEyes technology works alongside FCP X to quickly and accurately sync video and audio clips for dual-system audio and multi-camera productions, saving hours of tedious manual syncing during post-production.
 
“The auto sync function that is built into Final Cut Pro X is a start, but most professional editors will want more. They want to be able to sync many clips at once, see the results right away, and be confident that the sync will work across a broad range of real-world video projects,” says Bruce Sharpe, CEO, Singular Software. “PluralEyes for FCP X is built on the same technology that is used countless times every day to sync weddings, corporate videos, documentaries and a host of other video production types. With a time-tested, proven technology powering the automation, FCP X editors can confidently offload their entire sync task to PluralEyes and be hands off until the sync is complete, regardless of the type of project they are working on.”
 
PluralEyes for FCP X went through an extensive public beta before its release with thousands of editors putting the software through its paces. Photography Bay reviewed the PluralEyes for FCP X beta release, commenting on its ability to better handle real-world sync projects, “…syncing multiple takes to a single audio clip is a challenge in FCP X, but is something that the new PluralEyes beta shreds through easily.” The full Photography Bay review can be viewed at http://www.photographybay.com/2011/12/15/plural-eyes-now-available-for-fcp-x/
 
PluralEyes for FCP X Pricing and Upgrades
PluralEyes for FCP X is available today via http://www.singularsoftware.com/buy.html#fcp for 149.00 USD.
 
Existing PluralEyes for FCP customers can upgrade to PluralEyes for FCP X free of charge at http://www.singularsoftware.com/downloads.html#fcp.
 
FCP X editors can test-drive the new release by downloading a 30-day trial version from http://www.singularsoftware.com/downloads.html#fcp.
 
About PluralEyes
PluralEyes dramatically accelerates the workflow for multi-camera, multi-take and dual-system audio productions. By analyzing audio information, PluralEyes synchronizes audio and video clips automatically, without the need for timecode, clappers or other special preparation. The one-click ‘sync video clips’ and ‘replace audio’ capabilities provide simple and accurate synchronization of media regardless of project type or size.
 
About Singular Software
Established in 2008, Singular Software pioneers the development of workflow automation applications for audio and video professionals. Its breakthrough solution, PluralEyes, offers innovative technology to automate and simplify multi-camera, multi-take and dual-system audio workflows. Singular Software products support industry leading non-linear editing products. For more information about Singular Software, please visit: http://www.singularsoftware.com.
 
Singular Software PluralEyes is a trademark of Singular Software Inc. All other trademarks, registered trademarks and products mentioned herein belong to their respective owners.
 
Press Contact
To schedule a press briefing or request a product review, please contact Janice Dolan at:
Zazil Media Group
Janice Dolan
(p) +1 617 817 6595
(email) janice(at)zazilmediagroup(dot)com

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