Archive of the Workflow Category

Red Productions Eliminates Downtime with Small Tree’s Shared Storage and OS X Networking Capabilities

Red Productions

Editing suite at Red Productions, a full service
script to screen company



Frustrated by having projects continuously freeze up in the middle of editing sessions and having to rummage through multiple external drives to locate footage, Red Productions, a full service, script to screen video production and independent film development and production company, recently commissioned respected independent video engineer Bob Zelin to install a cost-effective Ethernet-based shared storage solution featuring Small Tree technology.


Specializing in national TV commercials, feature films, viral videos for web, industrial videos, and non-profit fundraising pieces, Red Productions has experienced steady growth since its inception. With well-known organizations such as Coca Cola, the Dallas Cowboys and Texas Christian University among its client roster, Red Productions could no longer rely on the external drives chained via eSATA they were using within their three-room facility more

Re-Imagining San Francisco’s Bay Bridge in modo

SAN MATEO, Calif. – Nov. 3, 2009 – A massive project is currently underway to replace the eastern portion of the 73-year-old Bay Bridge. But architect and Luxology® LLC modo user Ronald Rael sees the bridge as a treasure, envisioning it as a public space with parks, houses and sporting facilities.


Ronald Rael is an Assistant Professor of Architecture at UC Berkeley and a partner in Rael San Fratello Architects. Rael used modo, Luxology’s next-generation 3D content creation software, to develop 3D model of his innovative Bay Bridge concept. The result is a transformational space he believes would become a San Francisco landmark, with housing units hung from the bottom span of the bridge and a trail that links public spaces along the top level.


“I love how quickly I can prototype ideas using modo,” says Rael. “I believe modo has profound implications for architecture, even though more

Zoic chooses Previzion® to bolster Z.E.U.S. VFX pipeline

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Venice, CA— 3rd October, 2009—Lightcraft Technology has announced the successful long term rental of a Previzion® realtime on-set VFX compositing and tracking system by Zoic Studios. The time and money-saving system is being used in Zoic’s on set and post work with profoundly beneficial results to VFX aesthetics and budgets.


“Lightcraft Technology’s Previzion system is a critical component of Zoic’s on stage and post production pipeline called Z.E.U.S. (Zoic Environmental Unification System,)” says Mike Romey, Pipeline Supervisor for Zoic Studios. “The system binds pre-production digital assets with on-set visualization and post production effects and compositing. On stage, the system allows us to interact with digital sets in real time with a live more

Imagineer Systems Enhances Workflow Between mocha, mocha for After Effects v2 and Red Giant Warp in New Point Release

Newest Version of mocha products Streamline Corner-Pinning Data Export Directly to Red Giant Warp


GUILDFORD, UK (November 3, 2009) — Imagineer Systems (www.imagineersystems.com) today announced new software point releases of its popular planar tracking and rotoscoping software mocha and mocha for After Effects v2. Most notably with this new release, mocha v1.6 and mocha for After Effects v2 now support tracking data export directly to the Red Giant Warp After Effects plug-in.


mocha for After Effects v2 is a stand alone 2D tracking tool for the After Effects community based on Imagineer Systems’ unique 2.5D Planar Tracking technology. mocha for After Effects helps solve problematic shots that traditionally challenge point based trackers, such as footage with objects moving out of frame, lack of detail, motion blur and heavy grain. This helps the artist to generate solid tracks, giving position, scale, rotation, shear and perspective matched more

Boris FX Unveils New XML Transfer Plug-In for Adobe After Effects

Boris FX, the leading developer of integrated effects technology for video and film, today announced Boris XML Transfer, a new Adobe After Effects plug-in designed for seamless transfer of Apple Final Cut Pro program sequences to Adobe After Effects. Boris XML Transfer preserves all aspects of a Final Cut Pro project including effects, audio, media clips, transitions, and geometric transformations.


“Improved integration between Adobe, Apple, and Avid applications is a recurring request among digital media workgroups,” commented Boris Yamnitsky, president and founder, Boris FX. “Boris Continuum Complete and Final Effects Complete effects presets have always been compatible across Adobe, Apple, and Avid host applications. With the release of Boris XML Transfer, we bring integration to a new level, giving editors the ability to transfer entire Final Cut Pro sequences to After Effects - including multi-clip edits, effects, and audio.” more

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Why settle for one input when you can have them all?

The ikan VX7

HD-SDI/HDMI/Component LCD Monitor



The ikan Corporation announces the release of our ground-breaking new line of monitors… the VX series.


The brand-new VX7 7” LCD monitor is the all in one input solution with HD-SDI, HDMI and Component inputs. The VX7 boasts a panel resolution of 1024 x 600 and features LED backlighting, HD-SDI inputs, Blue PlusTM and multiple power options. The monitor now sports a sleek, newly designed housing that puts all major features just one button away.


To provide a larger production monitor, the VX9 8.9” LCD monitor is available as well. With the same inputs as the VX7 and the same resolution, this monitor will serve perfectly for a director’s or client monitor on virtually any set.


Each monitor provides a bold new entry into the marketplace at prices that will once more

RINGSIDE CREATIVE BUILDS NEW DIGITAL INTERMEDIATE (DI) SUITE

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OAK PARK, Mich. – RingSide Creative has unveiled a newly-built digital intermediate (DI) color grading suite, providing the production and film community with a powerful resource whose video and audio features far exceed anything else in Michigan. The investment in the suite is a clear statement of the company’s support for the film and advertising industries, bringing a Hollywood-style post production experience to Detroit. more

SUSTAINABLE SOLUTIONS FOR CHICAGO PRODUCTION COMPANY

Chicago, Illinois: You won’t find a printer, post-it-note or scrap of paper at Cimaglia Productions (www.cimagliaproductions.com), a Chicago-based, full service production company. This forward-thinking production company operates more efficiently by incorporating sustainable business practices. Its seasoned staff of media professionals has created one of the leading high tech, energy-efficient production offices in Chicago and Boca Raton—completely paperless, completely sustainable. more

AmberFin Expands Globally, Establishing North American Headquarters in Burbank, CA

New Presence Helps AmberFin Extend Support and Gain Access to Top Industry Talent


BURBANK, Calif. October 28, 2009 — AmberFin today announces the establishment of its new North American headquarters in Burbank, California, expanding its operations to meet the demand for best-in-class image quality for HD/SD ingest, video conversion and transcoding worldwide. Following on the heels of a newly announced deal with Warner Brothers, the opening of the Burbank office is the latest step in AmberFin’s North American market strategy and provides the company with ready access to the $68 billion entertainment industry while also extending customer support coverage to 20 hours a day. more

Luxology Introduces modo 401 Spotlight Training Video Series

MOUNTAIN VIEW, Calif. – October 28, 2009 – Luxology® LLC, an independent technology company developing next-generation 3D content creation software, announced the immediate availability of modo 401 Spotlight Training, the latest tutorial video series created by Luxology’s Training Division Manager, Andy Brown. Focusing on the creation of a bee, the three-video series examines the mechanics and philosophies that support the software; from modeling, rigging and animation, to texturing and rendering and is accompanied by a 30 day trial version of modo. more

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