Encino, CA, January 10, 2011 — Digital creative services agency AvatarLabs has named Josh Lawson as an Interactive Producer. He joins the company from Paramount Pictures, where he held the same post.
In his new position, Lawson will be responsible for developing and implementing digital and social media marketing campaigns promoting theatrical and home entertainment releases from clients of AvatarLabs. His work will involve creative direction, brand development, project management, campaign strategy development and execution, content creation, social engagement and viral promotion.
Rex Cook, AvatarLabs Founder and Executive Creative Director, said, “Josh has years of experience as an accomplished Interactive Producer for film and television projects, TV networks and Paramount Pictures. He knows and understands our digital space, and has been involved with both online and mobile marketing campaigns for numerous highly successful feature films and the more…
Fairies, a suspenseful water rescue and a raging bear are highlights of the epic campaign for Bouygues Telecom co-produced by Harvest and Wanda for DDB Paris. Harvest Films’ director Baker Smith collaborated with masterful DP Chris Soos, accomplished editor Herve Schneid (Amelie, City of Lost Children) and the visual effects artists at BUF to craft a campaign that includes the whimsical “Fairies� which was released theatrically in 3D.
To view : http://harvest.wiredrive.com/l/p/?presentation=fd5147cfb8e7f0c63f289a08144439ac
The campaign reunited Harvest and Baker Smith with DDB Paris and client Bouyues, this time to shoot in Malta’s famous MFS water tank and on location in and around Prague. Extensive preproduction for the 3D shoot and the orchestration of a multilingual production were just a few key aspects of the international project.
“It was exhilarating to work on such a massive scale with such as more…
You’re being chased through the streets by a pack of rabid dogs, facing down a spider on your bathroom wall, or trying to talk a madman into surrendering his hostage – what do you do?
If you have an LG Optimus One, you’re in luck, because a new five-spot campaign from Backyard Director Rob Pritts highlights the powerful device’s ability to summon any information through voice, text, or photo. Continuing a long creative collaboration with BBH Shanghai ECD Johnny Tan, Pritts hit the streets, restaurants, and lecture halls of Prague to shoot the hilarious and often action-movie quality Instant Expert campaign.
Chase, for example, stars a man who avoids being trampled by a herd of charging canines by panting, “Survive dog attack!” into his LG Optimus One and, upon seeing the phone’s advice to “Distract with larger prey,” ducks into a doorway as the ferocious more…
With a personal motto of work hard & play hard, Rana Martin brings leadership experience, warmth and energy to her new position of executive producer of Cut + Run’s New York office.
“Rana is a true collaborator and a great idea person with an infectious energy that permeates all that she does,� says Managing Director Michelle Burke. “She is the perfect person to build upon our existing foundation in New York and a fantastic addition to Cut + Run as a whole.�
“She steps into big shoes with style and enthusiasm,� adds founding partner Jon Grover, noting EP Angie Aguilera’s move to Chicago. “Steve (Gandolfi) and I have followed her career for a long time. We admire her entrepreneurial talent and innate ability to bring people together. Not to mention she knows just about everyone in the business.�
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New York-based creative studio Nice Shoes continues to expand 3D workflow in a new spot for Sony and ESPN that showcases all of their services in their latest stereoscopic 3D endeavor.
In the humorous :30 spot Impressive, a group of guys arrive at a friend’s house to watch ESPN’s broadcast of the BCS National Championship Game in 3D on his Sony HD TV only to find he’s renovated the whole place to further enhance the viewing experience. Ad agency The Vault asked Nice Shoes to complete all the post work on the technically complex commercial, including animation, graphics, compositing and color-grading.
Color grading was performed on Nice Shoes’ Baselight platform, which now has a toolset for stereoscopic 3D color correction and geometry fixing. The software, along with a suite of tools developed in-house by Nice Shoes, has helped producers streamline its stereoscopic pipeline.
Senior more…
After a dozen years of producing and engineering in Nashville, Dave Goodwin decided to pursue a dream and create a facility that felt more like a retreat than the impersonal atmosphere of many studios. Big Sky High studios in Montana is the realization of his vision – a former bed and breakfast located just outside Bozeman that is designed to inspire and replenish the creative spirit. Recently, Goodwin selected JBL LSR6300 studio monitors at Big Sky High for his control room.
Over the past several years, Big Sky High has hosted an eclectic variety of talented artists, including the Gin Blossoms, Raul Malo, Stacey Earle, John Jorgenson, Blackhawk and Darrell Scott. Big Sky High also serves as the home base for Big Sky Rockin’ Rendezvous, a workshop series that allows guests to collaborate with established artists to learn about songwriting and record material in Big Sky High’s state-of-the-art more…
XPAND today introduced the new YOUNIVERSAL series 3D electronic eyewear that optimizes the 3D experience by modifying the 3D parameters specifically for each user and for different 3D environments. The high-end electronic eyewear offers unprecedented personal optimization, full HD 3D performance, advanced interoperability between all 3D devices and market-leading comfort and style.
Using a specialized smart phone app, XPAND YOUNIVERSAL glasses can be optimized to address the fact that every human’s eyes and facial structure are unique and that each user’s viewing requirements and environment are different. Available in black, gray and red in male and female sizes, the new YOUNIVERSAL high-end glasses will begin shipping in April 2011 and will communicate with Infrared (IR), Bluetooth (BT), Radio Frequency (RF) and DLP-Link. The smart phone app will initially be available for Apple iPhone™ and Google Android™ platforms.
“The YOUNIVERSAL glasses put YOU in universal,â€? said Maria Costeira, more…
The Cinematic Orchestra performed a large-scale concert at London’s legendary Royal Albert Hall with the London Metropolitan Orchestra that required the use of Soundcraft Vi6 and Vi1 consoles at front of house and a Soundcraft Vi4 for the monitor mix.
The Cinematic Orchestra is a British jazz and electronic group whose music, as its name indicates, is expansive in scope, employing live electric and acoustic instruments, turntables, samples and electronic elements. The group has scored a number of films and released several albums.
“This event presented us with some extremely challenging logistics,â€? noted Mark Hornsby, owner of London sound contractor Hark, which supplied the Soundcraft consoles for the concert. “Because we needed to mic a full orchestra, three backup singers and a number of guest vocalists in addition to the band members, we needed more than 100 input channels. Since most of the instruments were acoustic, getting more…
Hitachi America, Ltd., Digital Media Division, Business Solutions Group today announced the appointment of Debra Beckman as western regional sales manager. Beckman will be responsible for overseeing sales of Hitachi 3LCD projectors in the Western United States.
Debra Beckman has an extensive background in sales management. Previously, she worked as sales manager at Lumens Integration, where she was responsible for the company’s higher education document camera business. She has also worked at SMK-Link Electronics and Incline Corporation, and she has led her own advertising and consulting firm.
“Debra brings a diverse range of talents to Hitachi, with a proven ability to create and implement successful sales programs,â€? said Ray Soltys, director of sales, Hitachi America, Ltd., Digital Media Division, Business Solutions Group. “With the addition of Debra to our team, we are in a stronger position than ever as we expand our leadership in education, corporate and house more…
Human-powered flight has been a dream sought after for centuries and accomplished only very recently. Red Bull® gave contestants a crack at this rarely achieved fantasy during its summer-long Flugtag competition, held nationwide. In Long Beach, California, 105,000 spectators watched teams push whimsical contraptions from a pier, and the event sounded as good as it looked, thanks to the open-sourced approach to the next generation of digital audio networking, IEEE 802.1 AVB Bridging protocol, enabled by AVB-compliant technology from Harman Professional. The signal control chain consisted of four dbx SC 32 Digital Matrix Processors and 24 AVB-capable Crown CTs 3000power amplifiers, as well a half-dozen network bridge switches from BSS Audio/NETGEAR® configured and controlled using Harman HiQnet System Architect™. On Stage Audio (OSA), led by vice president Jim Risgin, deployed the AVB system.
The crowd at the Long Beach edition of the Red Bull Flugtag was so enormous more…
