20: Sundancing Part 4, HDSLR Rebellion in Park City
Illya Friedman of Hot Rod Cameras at Sundance, previewing his prototype PL-mount adapter for Canon EOS 7D. Dual Grip Hand Held kit is in foreground.
Photo D.W. Leitner
Before the lights dimmed at each Sundance premiere this year, a ribbon of text resembling a CNN news ticker marched across the lower third of the empty screen: “This is the recharged fight against the establishment of the expected.� “This is cinematic rebellion.� “This is the renewed rebellion.�
Virtually identical ad-speak marked the launch of Red Digital Cinema’s Red One in 2006. Red honcho Ted Schilowitz’s business card even read “Leader of the Rebellion.â€? Which raised eyebrows in an industry skeptical of H. R. Giger design if not pointed abandonment of conventional camera technology.
Calling yourself a rebel is like calling yourself a maverick—an exercise in preening if not brand marketing. Insurrection is serious business. Breaking with convention risks breakdown of convention, revolution sows chaos; both inflict unforeseen consequences. Which brings me to HDSLRs.
With Sundance receding in the rearview mirror and the gravitational pull of NAB upon us, I want to share one last bit of business from Sundance concerning these small cameras with supersized sensors—a topic that will figure prominently in any discussion of new digital cameras at Las Vegas two weeks from now. more







