24: To 3D or not to 3D, no longer the question
Large outdoor 3D display at Sony’s NAB booth in April.
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All photos by D.W. Leitner
Last November I wrote a column, EX3 x 2 = DIY 3D, about two talented and resourceful New Jersey filmmakers who fashioned a homebrew 3D rig from two Sony PMW-EX3s in order to film a striking 6-minute paean to Newark in the mold of Paul Strand’s classic Manhatta (1921) for the Newark Museum.
What a difference a year makes.
Avatar hit theaters in December, becoming, in one month, the highest grossing film of all time.
April’s NAB waxed giddy with 3D fever. Nothing like a box office bonanza to plant dollar signs in the eyes of broadcast manufacturers, consumer electronics giants, Hollywood, anyone seeking the next big thing. more
