Tell me about Class On Demand Training.

Class On Demand has evolved in the last 15 years into a company that provides a variety of training related products in the consumer to professional space. We’ve evolved from tape based training to DVD and downloadable content.

We’ve won a bunch of awards for our training, and have frankly gotten a reputation for producing very high quality content. Probably as a result, in addition to our retail products, we now do a lot of custom-branded training for companies like Grass Valley, Sorenson, Telestream, and a variety of others.

Why do I want a DVD anymore?

A lot of professional customers travel a lot and don’t have high speed access 24/7. If you’re at 30,000 feet and you need immediate information, you can pop in a DVD and start learning. Or, you can download versions of our product to your hard drive and access that.

What about DRM?

Our downloadable training uses our proprietary DRM that ties playback to a single computer. We do support multi-user licenses.

How would you position your company vis a vis others that offer titles on the same programs?

We’ve established ourselves as a leader because we take a broad based approach to the products that we offer. We truly cover the majority of the companies in the production and post production industry. With that, we become a one stop shop.

How does that benefit me, the user?

You’ll get to know a lot of your trainers quickly. Because they’re recognized, we use them to create multiple training titles for related products. For example, Tom Wolsky, a recognized Apple expert, has done our Final Cut Studio product, and Final Cut 6, which takes a more extensive approach, and our OSX/Leopard title for consumers. This uses his capabilities in a number of titles that allows our customers to learn from a trusted friend.

What’s the average cost for your products.

$70 - $150.

How have your products evolved artistically over the years?

We started delivering on VHS tape 10 years ago, with simple intros and outros, and have evolved in quality and accessibility via new compression technologies and Flash programming can deliver perfect motion video and screen captures at very low bandwidths.

I understand you just signed a high profile client out of the computer industry. Tell me about that.

The great thing about educational content is the fact that it extends beyond software and editing. We were just signed to provide content for Rolls Royce on some of their instruments used in creating the Rolls Royce jet engines. Turns out that someone from Rolls Royce had seen some of our training DVDs, liked our visual quality and approach and called us up.

Any fun junkets out of that one?

Not yet, but I’m hoping.