Broadcast Pix is growing – financially, yes, but also physically. The manufacturers of all-in-one video production systems recently moved into new, bigger office space in Billerica, Mass.
That follows the company’s growing presence in church control rooms, universities, corporate video departments, as well as traditional over-the-air stations. When I visited the Broadcast Pix booth on Monday, company president Ken Swanton had just met with reps from a major sports broadcaster (can’t say who, of course) who have decided to buy several systems. Swanton says that his integrated production systems have been so popular because his competitors in the space can’t match the low latency of the Broadcast Pix systems’ hardware switching, crucial for live broadcast and even IMAG situations.
Early this year Broadcast Pix started delivering HD versions of its Slate switcher systems based around HD-SDI. (HP actually bought the first Slate HD system and used it as a “flypack” at the Sundance Film Fest in January.) This line starts with the Slate 100 HD at $14,400 and scales up to the Slate 5000 HD, a two mix/effects (2ME) switcher that lets the user preview complicated graphics effects as well as play them out. The system comprises a hardware control panel, a multiview window, HD/SD-SDI as well as analog I/O, and Slate switching hardware within a Windows workstation that can still operate even if the computer crashes. (Swanton says he’s still seeing plenty of interest in analog; the Slate systems are modular so that customers can grow their I/O options as needed.) Upgrades to the 2ME system are easy, too: Existing Slate customers can swap their 1ME control panel for a new 2ME panel, and update the software.