The coolest product I’ve seen so far at the show is an effect filter called CoverFlux from industrial revolution, which allows you to add the iTunes-like Cover Flow effect to images in a slide show. This looks cool on iTunes, looks cool on the iPhone and looks very cool in Final Cut Pro and Motion via CoverFlux. Can’t beat the price, either, since it will be a free download from idustrialrevolution.com once it ships in a few weeks.

Idustrial has other cool products that you can actually buy, of course, like Volumetrix, which shines moving lights through text with an alpha channel, and the campy but cool Superwipe, which comes with a library of image-based wipes like squeegees and airplanes. Even better, you can create new wipes with your own images.

By way of background, Idustrial was exhibiting in the Noise Industries booth, because they build their libraries using FXFactory, Noise Industries effects package. In addition to showing their own effects, Noise Industries also hosted third party developers CoreMelt (transitions, still image animations and other tools) and SugarFx (filters and themes), both worth checking out.