Video over cell phones is one of the hottest topics facing video producers, but most organizations lack the technical expertise and/or capital to make it happen. If you’d like to dip your toe in the water, check out the Mobile Video Managed Service from Vidiator.

Operationally, you upload your videos to the Vidiator site, who transcodes them and sends you a link to post on your web site. Or, you can create your own mobile-phone accessible web-site using Vidiator tools. In the booth, the company captured video from a web-cam, uploaded it to their service, and then transmitted it to a cell phone in the booth where it played with minimal latency and good quality.

I saw the Vidiator folks in a 10×10 booth in the Central Hall, which initially raised my eyebrows, but learned that they’re owned by Hutchison Whampoa Ltd, a $40 billion Hong Kong company. Hutchison developed the cellular streaming technology for in-house use, and is now taking it out of house via Vidiator. Both the service and technology felt mature and well thought out, and at $99/month for 10,000 minutes of cellular viewing, it’s certainly affordable.