Archive of the 3D Category

Las Vegas, Nevada — NAB — April 16, 2007 — NewTek, Inc., manufacturer of industry-leading 3D animation and video products, today announced launch plans for their latest development, LightWave Rendition for Adobe® Photoshop®. The product created by NewTek‘s 3D division provides photorealistic 3D render output, such as recently used in the feature film “300®, for Adobe‘s just revealed Photoshop CS3 Extended. Based upon the Emmy® Award-winning render engine native to LightWave 3D®, Rendition™ for Adobe Photoshop gives creative artists the ability to render models imported through Photoshop CS3 and deliver the richness of detail, textures and lighting attributes found in the original 3D object format, all within the Photoshop environment. Read on at The Briefing Room: 2007 NAB Newslink

Nearly five years ago at the Jackson Hole Wildlife Film Festival‘s technology gathering, Vince Pace brought a 3D rig that was two Sony F900s–maybe they were F950s–literally taped together…with tape. Since then, Pace and James Cameron have been chasing the 3D dream with a conviction that only deep pockets can enable.

The Sony press conference opened with a far more polished version of Pace/Cameron 3D. It’s called Fusion and it’s had a successful workout by the NBA. So successful that the NBA is considering extending the reach of the All Star games with international 3D broadcasts. The idea that movie theaters could also be used for these types of special presentations has been around since the beginning of digital cinema. Is this progress? Stay tuned, so to speak. more

Today’s Digital Cinema Summit (put on by the Entertainment Technology Center at USC) was heavy on the 3D theme and its impact on both the creation of content and the distribution and exhibition of that content. The topic was apropos coming on the heels of Disney’s Meet the Robinsons–the subject of an afternoon session at the conference. During that session, panel members cited statistics indicating that the 3D version of “Meet the Robinsons” opened on 892 screens simultaneously worldwide, making it, according to them, “the biggest D-cinema release to date.” more

Teamworking in post is all the rage. You can‘t read far though the slew of pre-show press releases to learn that playing well with others will be a big part of the news at NAB 07

Quantel does its part with the launch of Genetic Engineering at their Sunday press conference. No need to worry about stem cells piling up on your NLE though: the Brit company is talking about overturning the traditional way of looking at SANs (storage area networks), allowing Q users to hook together any of its products–whether eQ, iQ, or Pablo–and getting access to the same clips at the same time without copying, reformatting, or moving the media. more