Maybe it’s because he’s Canadian, but Dave Ross, CEO of Ottawa-based Ross Video, appears entirely immune from recession fear or NAB shrinkage concerns. In fact, his company’s busy booth (SU1807) is chock full of new product, expansion beyond the company’s core live broadcast production switchers, acquisition announcements, news of the hiring of additional sales staff, and, according to Ross, good profit estimates. He jokes that the company, started decades ago by his father, Canadian broadcast veteran John Ross, is “an overnight success after 35 years.”
But, more seriously, he suggests Ross has strategically tried to “grow ourselves out of the Recession,” and counsels that companies need to build “recession products before a recession hits—make a range of products, so that people will need something out of that range in both good times and lean times.” more