Archive of the Open Source Category

North Hall, in search of Diogenes

FFV Elite HD camera backOne of the coolest products I saw at the show came to me by chance as I was hurrying across the North Hall, that almost always deserted-as-a-ghost-town hall. Maybe it’s not something a journalist would, or should, admit to, but when walking across such halls I sometimes feel sorry for the companies that have booths there. The booth employees make longing glances at your press badge as you hurry by. I usually find myself mumbling something like “Oh boy, really late again…” as I shuffle past looking for the exit.


(Hey, it just struck me–it might be helpful to someone who has never been to the show that one way to get a sense of it is to begin by thinking of a really huge amount of enclosed space. Okay? Divide that up into three big spaces/buildings, but not evenly: have each one gaining on the next. Good. Now think of these as having personalities. Maybe something from Goldilocks and the three bears could work. For example, North Hall seems a little too quiet at times, but it really is the smallest of the three in floor space, so that fits. Next, move on to Central Hall–yes, it’s laid out right in the middle of the three halls. Central Hall usually seems just about right; whether it’s crowd size, said crowds attendant caffeine levels, or amount of shouting needed to make yourself heard in the hallways, everything comes out about average. But now walk into the last of the three, the very oversubscribed South Hall. Here, just think of those over-crowded, sweaty fairgrounds you’ve encountered, or maybe a dangerously over-packed subway platform, something you might not want to navigate on a regular basis, but with everyone running. Yes, even in Las Vegas too much, it turns out, is really sometimes too much.) more

Featured News from the Briefing Room: Adobe Starts Initiative to Develop Open Format for Digital Cinema Files

Adobe Systems Incorporated announced that it plans to lead an initiative to define an industry-wide open file format for digital cinema files to streamline workflows and help ensure easy archiving and exchange. Adobe intends to leverage its successful Digital Negative Specification (DNG) file format as a foundation, and Adobe plans to work with a broad coalition of leading camera manufacturers, including Panavision, Silicon Imaging, Dalsa, Weisscam, and ARRI—along with software vendors, including Iridas and The Foundry, and codec provider CineForm—to define the requirements for an open, publicly documented file format that it plans to call CinemaDNG. Read on at The Briefing Room


More 2008 NAB Show news from The Briefing Room

Using Adobe

Adobe at NAB Show 2008One of the best things you can do with your time here is digest the presentations at the Adobe booth. Not so much the usual stuff–features of Premiere Pro and After Effects, etc. It’s more important to take in the demos related to distribution (Adobe Media Player/Adobe Flash Player) and Flash-related content creation. That means in all tools; for example, look at what an interactive SWF file looks like coming out of Encore DVD. Also take in the Sneak Peek presentations–all to help visualize the metadata driven future. Whether for traditional, linear film resolultion projects or production for web and mobile, Adobe’s put forth some ideas that are helpful to consider.


I got the nickel tour from Simon Hayhurst. Some highlights: more

Avid Press Conference Part 1

At Avid‘s press conference today CEO David Krall marked the company‘s 20th anniversary with a few dramatic facts, some to do with nearly a billion dollars in revenue, similar sums of R&D, and a furious output of patent applications–I think he said one every 15 days for 20 years. He also looked ahead–or rather looked around–at digital content and its proliferation across multiple devices and channels. It‘s a reality Avid has expected (or has been trying to hasten) for as long as I can remember.


VP of Worldwide Marketing for Avid Video Jeff Stewart picked up the thread in a straightforward presentation that reinforced the idea of Open Avid. Much of Avid‘s historic innovation was made possible–at least initially–by being the opposite of open. But that was then. Now Avid has to work harder than some to make a convincing case for openness, even though that has been the company‘s direction for some time. more

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The editors of Digital Content Producer and millimeter post live from the NAB Show as the news happens. Check back several times a day for the latest industry news, reports from press conferences, and product introductions.

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