One of the coolest products I saw at the show came to me by chance as I was hurrying across the North Hall, that almost always deserted-as-a-ghost-town hall. Maybe it’s not something a journalist would, or should, admit to, but when walking across such halls I sometimes feel sorry for the companies that have booths there. The booth employees make longing glances at your press badge as you hurry by. I usually find myself mumbling something like “Oh boy, really late again…” as I shuffle past looking for the exit.
(Hey, it just struck me–it might be helpful to someone who has never been to the show that one way to get a sense of it is to begin by thinking of a really huge amount of enclosed space. Okay? Divide that up into three big spaces/buildings, but not evenly: have each one gaining on the next. Good. Now think of these as having personalities. Maybe something from Goldilocks and the three bears could work. For example, North Hall seems a little too quiet at times, but it really is the smallest of the three in floor space, so that fits. Next, move on to Central Hall–yes, it’s laid out right in the middle of the three halls. Central Hall usually seems just about right; whether it’s crowd size, said crowds attendant caffeine levels, or amount of shouting needed to make yourself heard in the hallways, everything comes out about average. But now walk into the last of the three, the very oversubscribed South Hall. Here, just think of those over-crowded, sweaty fairgrounds you’ve encountered, or maybe a dangerously over-packed subway platform, something you might not want to navigate on a regular basis, but with everyone running. Yes, even in Las Vegas too much, it turns out, is really sometimes too much.) more
I call Thursday NAB’s “rump” day, a short, casual afternoon of thin crowds, when tired booth personnel slip away to visit competitors and otherwise view the show floor for themselves. It’s my favorite day.
