Siggraph

Answer: Sony SXRD 4K digital cinema projector. 4K. That’s the point. The thing that sold me on digital cinema back in the day (the 2K day) was seeing Spirit: Stallion of the Cimarron digitally projected–stunning.

Now audiences at the Electronic Theater can see animation at twice the resolution. For animators who are all about nuance and impact there is nothing like digital to push the point.

Keep your eyes open and see if you can see the difference in Andy Lomas’ fractal piece (pictured). Sony says it’’s the only piece that could be rerendered to 4K in time for exhibition. Next year the call for entries will let people know that they are welcome to submit in 4K, so…I guess you all need to buy more RAM.

For the technically curious: The projector is the SRX-R110 model and runs on a 10K lamp–limiting screen size to (a mere) 40 feet. That doesn’t show the full glory of the 4K SXRD–a 2K projector looks pretty damn good too at 40 feet. But this fall Sony ships the next gen SXRD with an 18K lamp, so next year’s Electronic Theater may be even better still.

Anyway check it out at today’s screenings.