Bold Prediction
A bold prediction slipped out of the lips of Wes Shimanek, manager of Intel’s workstation strategic marketing group, this afternoon at the Boxx Technologies booth. Wes and Francois Wolf, Boxx’s director of marketing, reviewed for me Intel’s partnership with Boxx regarding the new Boxx renderBOXX 10100 render farm series of products, designed to basically permit more powerful rendering in fewer, well, boxes, in space-constrained studios, along with remote management of such render farms.
During the course of the discussion, the ‘Holy Grail’ topic of real-time, game-engine-based rendering came up for discussion, and Wes assured me the boys in the lab at Intel are working on the issue every single day, and he boldly predicted that the transition will no doubt happen within “3-5 years.”
The Boxx folk also made the point that, these days, the entertainment space is driving technology on the hardware side into other business sectors, and used architecture as an example. Their high-end hardware, they say, is being used daily in the building and facility design space for airports, sports venues, entertainment facilities, and much more. An interesting shift from the days when entertainment technology was largely derived from other industries.
–Michael Goldman





Just ran into Dan Philips, VP and head of production at Portland animation studio LEIKA–the entity formerly known as Will Vinton Studios and now owned by Nike entrepreneur Phil Knight. I caught up with Dan several years after I penned a story about Dan’s work (in a former life) at an earlier iteration of DreamWorks Animation. (Dan, ironically, was carrying the clip of my old story around in his notebook, I’m extremely happy to report.)
Changing lights in an animated scene–moving a key light to heighten drama, or adding a diffuse background glow to separate out a background from a foreground–can be painfully slow. For a fully built scene, a graphics processor might have to run through hundreds of thousands of calculations for each tweak of a lighting angle.
At the Maxon/Adobe booth, Tim Paul, lead animator from OXC St. Paul is dropping by to check up no new features–he’s a Cinema 4D user. Nothing new in the program itself, but the Cinema 4D/After Effects workflow is going from open secret to roadshow.
Pixellexis is gearing up for a new speedy rendering engine called Red Box. Aiming to launch the new processing solution by the end of the year, Pixellexis is clustering 16 or 32 floating point parallel processors to provide up to 8GB of raw I/O bandwidth–which they claim will significantly help rendering times for digital video and 2D or 3D imaging projects.
If ever there was a community of manufacturers that listened to their end users and actively worked to implement their ideas, it’s those wacky plug-in guys. That was the message I got a short while ago from Todd Prives, product marketing manager at GenArts, makers of Sapphire plug-in products for most major platforms (including the new version 4.0, for Autodesk systems). 

