Siggraph

The major studios are finally starting to get the hang of this viral video business. Tippett Studio’s marketing chief Lori Petrini pointed that out to me a few minutes ago as she showed me a couple of YouTube! videos created by Tippett to strategically help promote Disney’s upcoming film,Beverly Hills Chihuahua.

Tippett is doing some of the effects on the film, but also made the videos “Viva Chihuahua” and “Heel Chihuahua” that you can easily find on YouTube (but in case you can’t, try: www.youtube.com/watch?v=9vr3ZL-Ykdo or www.youtube.com/watch?v=Pt5eXc6RwEU).

Additional Chihuahua videos will appear periodically on the web between now and when the movie debuts in October, and they are really funny. Something about a major talking Chihuahua revolt over not being taken seriously … but also indicative of a growing new media marketing trend. Check them out.

–MG