Featured News from the Briefing Room: Allegorithmic’s ProFX Licensed by Ready At Dawn for Upcoming New-Generation Title

Allegorithmic, an emerging technology company developing advanced procedural texturing tools for real-time 3D content, today announced that game development studio Ready At Dawn Studios has chosen ProFX to create its very first title for new-generation platforms. Ready At Dawn, acclaimed for its famous PSP game titles God of War: Chains of Olympus and Daxter, selected ProFX for its ability to quickly produce extremely small texture files while keeping the highest visual quality intact. Read on at The Briefing Room

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The editors of Digital Content Producer and millimeter post live from Siggraph as the news happens. Check back several times a day for the latest industry news, reports from press conferences, and product introductions.

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