I’m sitting in the Electronic Theater with my old pal Dan Ochiva blogging on my iPhone. I mention this only to indicate how trippy it is to realize how fundamentally the world has changed with the technology revolution that entertains us and let’s us communicate in new ways. The festival BTW is amazing … Glad I made it over here…

MG

Unlike the slowly changing, monolithic market for CPUs, the development of graphics chips and cards looks chaotic, with chip designs, products, and companies coming in and out of the market at a near furious pace over the decades since the first graphics technology delivered in 1960.

Over the past eight years or so, however, two companies have come to dominate the market for discrete chips and cards: ATI (since 2006 a division of AMD) and NVIDIA. While the companies continue to slug it out, most everyone else had fallen to the wayside. Now, the two companies own 98 percent of the discrete GPU business, according to on Peddie Research. more

The guys at Reallusion gave me a look at iClone3 a little while ago, as well as their philosophy that there is a market for “simple 3D” work and a merging of the ergonomics that video gamers are used to with the requirements and mindset that animators have. They call iClone3 an affordable and “complete 3D movie machine with real-time animation and actor creation tools for rendering movies with ultimate detail.” The software has a library of characters, bodies, limbs, faces, expressions, sets, and so forth, and is designed for ease of import of elements from places like the Google’s 3D Warehouse, as well as other software packages. Users can animate out of a library of movements, or do basic keyframe work, as well. more

On the convergence trail once again this afternoon, I learned a bit of the Bunkspeed story (booth #311). What intrigues me most about the company’s 3D rendering engine, created specifically for product designers and engineers (starting with the auto industry folks in 2002), is that it has potential to be a pre-viz tool for Hollywood–another example of technology crossing over from one application to the next.

Bunkspeed marketing chief Thomas Teger told me the company’s HyperShot technology, introduced last year as a simplified and way to render and move photographic images in real-time was used a while back for pre-viz and storyboarding work by a freelance artist who worked on Transformers, for example. He adds that the focus of the company remains on design applications, but increasingly, that world requires movement, and so, this year, Bunkspeed announced the addition of enhanced animation capabilities with its new HyperMove tool (slated for an October debut). HyperMove is basically a tool for moving photo-real imagery rendered in the Bunkspeed world for display purposes (driving a car, posing a cell phone on a turntable, etc), without requiring the artist to have any significant computer animation skills particularly. more

The Nokia Theater hosts the Siggraph Computer Animation Festival’s awards ceremony today at 3:45, when the winners of the Audience Award, the Student Prize, the Jury Award, and the Best of Show award will be announced. I’ve covered many of the films up for these awards in previous blogs. See France dominates Computer Animation Festival and Commercials and Promo Spots are Shorts Too for details and links to some of the actual films themselves.

I’ll take this chance to spotlight some of the nominees I haven’t covered. Carbon Footprint is a time-lapse movie depicting 50 years in the life of a discarded aluminum can and is enough to make you vocal the next time you see some jackass throw something away on the street. It comes from the U.K.-based Jellyfish Pictures, and despite its very short running time, is a strong contender for Best of Show. more

Until recently, most laser scanning systems—whether for use in films, games, or other applications–were pretty big pieces of gear, designed for capturing a car, or on a slightly smaller scale, a full body. While some companies did make small desktop rigs, these mainly captured small objects—say the size of a soda can—that had to be placed on a revolving stage attached to a workstation. Pretty complicated for the most part.

At the show, Quebec-base Creaform, which develops and makes the Handyscan 3D line-up of handheld and self-positioning laser scanners, debuted an innovative, lightweight handheld 3D color scanner that only needs to be attached to laptop to deliver near real-time scans. more

A lot of focus this year at Siggraph has been on stereoscopic 3D and its emergence as a new language of filmmaking. If 3D is a new way of making movies, then the vast visual effects team that worked on Speed Racer discovered a reinvention of 2D filmmaking.

Visual Effects Supervisor John Gaeta calls the style pioneered on Speed Racer many things. Among them: “virtual cinematography,” “photo-anime,” and “2 1/2 D” layering. When he and Dan Glass first started working on the project, it was a liberating experience to force themselves to let go of the need for any kind of photorealistic element. This quality is something ingrained into any visual-effects artist worth his salt from the get go. Letting go of that instinct is like asking a cat to ignore a mouse. more

LoiLo, today introduced LoiLoScope at Siggraph, their breakthrough video editing software that redefines the video editing experience with speed, sophistication and playfulness never before seen in video editing software. LoiLoScope introduces an entirely new user interface based on an unconstrained, infinitely zoom-able workspace. Their pioneering direct interface with the graphic processing unit (GPU) lets users create and manipulate HD videos freely with one-touch operation and without time-consuming rendering. Read on at The Briefing Room

More Siggraph 2008 news from The Briefing Room

SPEC’s Graphics and Workstation Performance Group (SPEC/GWPG) announced a wide range of upcoming benchmarks at the Siggraph 2008 conference in Los Angeles.

The new offerings will include a power-performance benchmark for workstations, a new version of SPECviewperf, and new and updated application benchmarks. All are slated for release before spring of next year.

“Under our expanded charter announced last year, we are branching out in new directions such as power consumption, while continuing to move ahead with our graphics and workstation application benchmarks,” says George Chaltas, SPEC/GWPG chair. “The overriding objective is to apply SPEC’s expertise and proven methodologies in areas that provide the most value to users, vendors and testing labs worldwide.” Read on at The Briefing Room

More Siggraph 2008 news from The Briefing Room

SPHERON-VR AG has attracted one of the UK’s VFX industry leaders, The Mill London, an Oscar and multi-award winning company with offices in L.A and New York. The Mill selected the innovative SpheroCam HDR.

Jordi Bares, Joint Head of 3D at The Mill, said “The Mill has invested in the SpheroCam HDR to further improve the output of our work by bringing the latest photographic technology to our projects, which will benefit on all aspects of lighting.” Read on at The Briefing Room

More Siggraph 2008 news from The Briefing Room