There’s more to Viiv…
As a follow up on Trevor’s January 21 posting on Intel’s new Viiv platform (”Intel Digital Experience Zone”), I’m suggesting interested readers turn to John Furrier’s useful podcast interview with Raj Puran of Intel. Puran, interviewed at Intel’s Sundance headquarters, talks about the Viiv platform, Centrino Duo dual core laptops, and the dual core desktop Pentium D.
(Furrier’s podcast page has other interviews you might want to check out–see the right hand column–as he chats at Sundance with Adobe and HP reps.) (www.podtech.net/?p=289)
Intel announced its Viiv platform late last year, with the first, big roll out at the CES show earlier this month in Vegas.
I have to give credit to Intel on this one. Viiv looks to be more than just some tricked out scheme to sell CPUs. Instead, it’s a very big operation that represents a serious bit of repositioning on Intel’s part. They’re making a bet on their future that the real money is in the digitally desirous masses, not the increasingly steady state market of supplying commodity chips to the business world. more








