Video on the fly
If you‘re intrigued about Cynthia‘s tracking what went down at the “Cinema on the Move” session (see Jan. 21), here‘s some other info that points up some of the serious development going into “video on the fly.”
Intel, Motorola, Nokia, Texas Instruments (TI), and Modeo (Crown Castle subsidiary) have formed the Mobile DTV Alliance, with the aim of developing Digital Video Broadcasting - Handheld (DVB-H). By creating an industry-supported standard, the group hopes to speed the day when cell phone and portable media device users will be able to receive live TV programming anywhere a cell phone signal can go.
TI recently debuted its mobile TV chip codenamed “Hollywood.” It‘s a single-chip DTV solution that‘s being shipped to cellular manufacturers to begin putting in phones late this year.
It‘s interesting that cell phone video has gotten most of the attention. With TI and others providing powerful, low wattage chipsets able to receive video on the fly, it‘s much more likely that folks will want to watch it on something like the video iPod or other portable media device that offers a larger, higher res screen.
