Sundance Film Festival

The Creative Coalition is holed up in Park City shooting various types of celebrity-delivered messages to fuel the Hallmark Channel’s “Watch With Me” campaign that supports television programming events which provide family viewing opportunities. (See examples on the Hallmark Channel website) The Coalition is getting footage at two locations in town from 11:00am to 4:00pm on Jan 19th and 20th.

On the second floor of the Treasure Mountain Inn Marvin Dorson, senior vice president of creative services at the Hallmark Channel is supervising the promotional video shoots for the “Watch With Me” campaign–acquiring footage with a Panasonic Varicam fitted with a Fujinon 22×7.8 BERM lens all supported on Sachtler sticks. The head-on footage is captured at 30fps and will be edited post-Park City on an Avid with certain cut-in graphic elements, then outputted for various online, DVD, and possibly television uses.

At the bottom of the hill at the M. Frederick Style Studio Producer Luis Moro and Green Torch CEO Gary Glass are video-ing “Speakaboos” for live viewing on the web (http://www.exitsigns.com/WatchSundanceLive.htm). Speakaboos consist of celebrities reading children stories, which are recorded and used to support advocacy for the arts in schools. The footage is captured on a Panasonic DVX100B supported by a Manfrotto 501 fluid head and 525mv tripod–then run through what Moro says is a government-provided, secret technology-driven streaming video box.

Besides this Sundance coverage, Moro and his secret streaming box have also recently secured the rights to stream video of live concerts put on by indie 105 radio, in sort of an “att Blue Room” type broadcast via theplanetchannel.tv.